Arab Today, arab today yahoo spotlights live music to shine on internet stage
Last Updated : GMT 20:38:10
Arab Today, arab today
Arab Today, arab today

Yahoo spotlights live music to shine on internet stage

Arab Today, arab today

Arab Today, arab today Yahoo spotlights live music to shine on internet stage

Marissa Mayer
San Francisco - AFP

Yahoo's hopes for renewed stardom on the Internet stage are being pinned on a song.
Make that many songs -- performed by popular musicians in real time, and streamed daily at yahoo.com/live beginning with a concert Tuesday by The Dave Matthews Band.
In what analysts see as a bold move by Yahoo chief Marissa Mayer, the faded Internet search pioneer is betting on live music as part of its shift to premier online content, which has also included recruiting news, music and television stars for online magazines focused on technology, film and food.
The Dave Matthews Band kicked off a year of daily free streaming concerts on a Live Nation Channel on Yahoo Screen. Upcoming acts will include Usher, Michael Franti, John Legend, and Justin Timberlake.
A Yahoo page for two music sets by DMB featured links for buying digital downloads of songs or tickets to upcoming concerts.
Yahoo magazine pieces on DMB music videos or scenic places to see the band perform were teased, along with posts at Yahoo-owned Tumblr.
In what could have been a sign of heavy traffic, connecting to the show took repeated tries, with messages popping up to say "oops" something went wrong.
Chatter on Twitter indicated that while some people had to persevere, viewers were getting through. Yahoo did not return a request to find out how many folks were watching online.
"Finally got it up and running," a Twitter user chirped. "Way to give me a major heart attack @ Yahoo."
- Radio for the 'Interweb' -
Matthews joked with the enthusiastic audience that any mistakes during the show were absolutely intentional to enhance the "realness" of the performance.
"Somebody told me that this particular evening is being shown on the Interweb," Matthews quipped during the second of two sets. "So, I sure hope it doesn't suck."
Fans at the venue tweeted pictures from the audience, while others watching online crowed on Twitter of dancing in living rooms or delighting in enjoying the show from comfy couches with no queues at bathrooms.
Home viewing had the down side of pauses for video buffering that grew more frequent as the performance went on.
"This live stream is amazing," a Twitter user with the handle Kwayne115 said. "Loving this."
Creative Strategies analyst and president Tim Bajarin saw Yahoo's move as an experiment that could polish the Sunnyvale, California-based Internet firm's dulled brand.
"Music is at the heart of so many people's lives and the concert experience is very important," Bajarin said.
"This could be very important to Marissa's overall strategy to grow Yahoo's user base."
Yahoo hasn't revealed details of how it plans to make money off streamed concerts beyond airing ads.
Live, online concerts should compete well for limited time people have to spend on entertainment, according to Bajarin.
"Yahoo is playing the role of the Top 50 radio station of the past, and Live Nation is funneling talent in," the analyst said. "If I am a band, I am probably beating on their door to get in on this."
Big acts will likely draw devoted fans to Yahoo's venue. Musicians will get the promise of new listeners who may spend money on albums, concerts or other offerings from artists.
"People say that content is king, and it really still is," Forrester analyst James McQuivey said. "Much of it is interchangeable, but when it comes to something unique like the World Cup or the Oscars, you can focus people's attention."
- Uphill battle -
While there is solid logic to Yahoo's music move, it is unlikely to turn the company around, according to McQuivey.
With people increasingly using smartphones or tablets to go online, squeezing revenue from mobile devices has proven challenging for many companies, Yahoo included.
"The idea that Yahoo is going to be much more of a broad network that not only does traditional programming but does associated activities like streaming is consistent with their strategy," said analyst Rob Enderle of Enderle Group in Silicon Valley.
"I'm just not sure it is going to work. It just seems like a very uphill battle for Yahoo."
While Yahoo CEO Mayer proved her talents as an engineer and executive at Google she has no background in television or music and Yahoo is facing fierce competition in the online entertainment space from companies such as Amazon and Netflix, which have begun producing their own original programming.
"While the re-invention of our video business is still in its early days, I am heartened," Mayer said Tuesday during an earnings call.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today yahoo spotlights live music to shine on internet stage Arab Today, arab today yahoo spotlights live music to shine on internet stage

 



Arab Today, arab today
Arab Today, arab today Ideen Belmahdy happy to be part of “ Fashion Star”

GMT 17:00 2017 Sunday ,26 February

Ideen Belmahdy happy to be part of “ Fashion Star”
Arab Today, arab today Tourist guide explains types of tourism

GMT 18:28 2017 Saturday ,25 February

Tourist guide explains types of tourism
Arab Today, arab today Expresses Algerian history by woody figures

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures
Arab Today, arab today Iran complying with nuclear deal

GMT 07:14 2017 Saturday ,25 February

Iran complying with nuclear deal
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars

GMT 23:52 2017 Saturday ,25 February

Eritrea: In pursuit of the truth

GMT 21:01 2017 Saturday ,25 February

Official website for Arab Summit 2017 launched

GMT 00:42 2017 Saturday ,25 February

Berlin’s ‘Little Damascus’

GMT 23:51 2017 Friday ,24 February

Polls show Fillon is the clear favourite

GMT 23:32 2017 Friday ,24 February

Rebirth of public hammams in West Bank
View News in Arabic - Media: انترنت
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today UK appoints 1st Scotland Yard chief in 188 years

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Ola Ghanem hopes to work with M.Ramadan

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:08 2017 Thursday ,23 February

Actress Lobna Abdel Aziz proud of her career

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby

GMT 13:47 2017 Friday ,24 February

Rabia Fatima reveals role of "Facebook" in her career

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 20:33 2017 Friday ,17 February

To release new antiques collection

GMT 10:20 2017 Thursday ,23 February

Brazil's top diplomat resigns

GMT 11:54 2017 Thursday ,23 February

Saudis await visitors but will they come?

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday