Arab Today, arab today social networks make push as shopping destinations
Last Updated : GMT 10:35:06
Arab Today, arab today
Arab Today, arab today

Social networks make push as shopping destinations

Arab Today, arab today

Arab Today, arab today Social networks make push as shopping destinations

Major social networks Facebook and Twitter
Washington - AFP

They're not just for sharing any more: Facebook and Twitter are now looking to play a bigger role in shopping.
Both major social networks have unveiled plans to start using "buy" buttons on their sites, which could start having an impact on "social shopping" in the coming holiday season.
The idea of using social networks such as Facebook to promote e-commerce has been around for some time, but so far has failed to deliver much. Facebook had some short-lived programs for "digital gifts" and another program selling virtual goods via Facebook games.
"Social commerce," stemming from reviews or referrals from social networks, is expected to hit $15 billion by 2015, according to the research firm Invesp.
Some analysts see a natural connection between social networks and shopping, since users often discuss products and brands in the messages.
"Sharing is a fairly reliable indicator of what people are going to buy," says Andy Stevens, head of strategy and research for Share This, a company which produces a sharing button for websites and analyzes social media trends.
A study by Share This found that among "Millennials" born in the 1980s or 1990s, 55 percent will click on content shared by their peers, and often use these social media recommendations to decide what to buy.
"People are waking up to the possibility that regular customers are using social networks as part of the decision-making process," Stevens told AFP.
- 'Untapped potential' -
A Harris survey released last month by the marketing firm DigitasLBi found just five percent of Americans have made a purchase on a social media site, but that 20 percent would consider doing so.
"Our study reveals tremendous untapped potential for growth in social commerce, especially among younger consumers," says DigitasLBi chief executive Tony Weisman.
Weisman said that the amount spent on social shopping could hit $56 billion if 20 percent of Americans participate. But he noted that concerns holding back social commerce include "security around financial data, privacy, and a seamless buying process."
The survey found 42 percent were likely to make a purchase on social media if they knew their credit information was secure.
- Finding the right strategy -
Until recently, social media marketing has been mainly about "softer" strategies such as brand awareness, which are difficult to measure.
Greg Sterling, an analyst at Opus Research, said moving toward social commerce is "a smart thing" for networks like Facebook and Twitter because of the sheer volume of users online, but that marketers need a well-defined strategy.
"Just putting a 'buy' button out there is not going to be effective," he said, unless it is targeted in the right way
"The challenge is building enough context around that 'buy' button."
Sterling said a buy button may be best combined with research on users' browsing habits -- an effective if controversial tool.
In a technique called "retargeting," consumers see ads for products or services they have been viewing. Someone researching vacations might see a hotel ad, and one checking out shoes might see footwear from earlier browsing.
"People have a complicated reaction to retargeting," said Sterling. "Some people will be alarmed, others might see it as a welcome personalization."
Sterling said that without this type of tracking ads may be delivered that are irrelevant or inappropriate for different consumers.
And even though retargeting is often criticized, "people do respond to these ads," he said.
Social media will need to be aware of these trends and find ways to deliver ads and purchase opportunities without turning members off, said Sterling, who predicted slow adoption of direct retail sales through Facebook and Twitter.
"I would be surprised if there are a lot of people buying things on Facebook or Twitter in this quarter," he told AFP.
"They are being used as part of a discussion, but I would be surprised to see much sales volume."

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today social networks make push as shopping destinations Arab Today, arab today social networks make push as shopping destinations

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today social networks make push as shopping destinations Arab Today, arab today social networks make push as shopping destinations

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today US travel restrictions are still 'Muslim ban'

GMT 00:54 2017 Tuesday ,26 September

US travel restrictions are still 'Muslim ban'
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Israel builds settlements 'at high rate'

GMT 01:04 2017 Tuesday ,26 September

Israel builds settlements 'at high rate'
Arab Today, arab today Saudi clerics use Twitter, textbooks

GMT 10:13 2017 Tuesday ,26 September

Saudi clerics use Twitter, textbooks
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Personality study finds fish have hidden depths

GMT 00:43 2017 Tuesday ,26 September

Personality study finds fish have hidden depths
Arab Today, arab today 'Lady Beast' fights for girl gamers

GMT 10:27 2017 Sunday ,24 September

'Lady Beast' fights for girl gamers
Arab Today, arab today Botanical gardens a lifeboat

GMT 02:50 2017 Tuesday ,26 September

Botanical gardens a lifeboat
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Chevrolet's first 9-speed auto debuts

GMT 18:58 2017 Monday ,25 September

Chevrolet's first 9-speed auto debuts
Arab Today, arab today Third generation adds more power

GMT 13:40 2017 Sunday ,24 September

Third generation adds more power
Arab Today, arab today Mai Kassab happy for participating in new film

GMT 09:33 2017 Friday ,22 September

Mai Kassab happy for participating in new film
Arab Today, arab today Conditions growing dire    

GMT 09:22 2017 Monday ,25 September

Conditions growing dire    

GMT 08:56 2017 Thursday ,21 September

Lebleba is preoccupied in filming 'Back Street'

GMT 10:16 2017 Friday ,22 September

All eyes on May as she prepares

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 05:05 2017 Sunday ,24 September

Psychologists help Mexico deal

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 16:08 2017 Monday ,25 September

'World's heaviest woman' dies

GMT 12:09 2017 Sunday ,24 September

Taxi! Transport gets an overhaul

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday