Arab Today, arab today public service announcements turning to social media
Last Updated : GMT 13:41:06
Arab Today, arab today
Arab Today, arab today

Public service announcements turning to social media

Arab Today, arab today

Arab Today, arab today Public service announcements turning to social media

Washington - UPI

Advertising experts said the way for public service announcements to reach younger U.S. audiences is to have a stronger presence on social media. The Ad Council said the government and other non-profit organizations increased their budgets for social media advertisements from $300,000 in 2009 to about $1 million in 2012. Smokey the Bear, the iconic character who warns against the dangers of forest fires, now has Twitter, Facebook, Instagram and LinkedIn accounts, The Washington Post reported Friday. Peggy Conlon, president and chief executive of the Ad Council said the biggest question is where their target audiences -- often teenagers who check text messages during commercial breaks on television -- get information. \"If that\'s Facebook or Twitter, that\'s where we want to be,\" she said. Adonis Hoffman, a member of the National Advertising Review Board, said ad executives need to change their tone because peer-to-peer endorsement sites like Yelp and TravelAdvisor are more valuable than the government telling people what to do. \"So if you want to cut through the clutter and reach young minds then you really need user generated content, you better get people giving you thousands of likes on Facebook or re-tweeting your ad,\" Hoffman said.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today public service announcements turning to social media Arab Today, arab today public service announcements turning to social media

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today public service announcements turning to social media Arab Today, arab today public service announcements turning to social media

 



Arab Today, arab today Etiquette expert calls for short visits

GMT 16:21 2017 Monday ,26 June

Etiquette expert calls for short visits
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday