Arab Today, arab today online video advertising surfs wave of increased online content uptake
Last Updated : GMT 13:11:37
Arab Today, arab today
Arab Today, arab today

Online video advertising surfs wave of increased online content uptake

Arab Today, arab today

Arab Today, arab today Online video advertising surfs wave of increased online content uptake

Madrid - Arabstoday

One of the key trends over the last twelve months has been the boom in online video and it would seem that there is a commensurate rise in acceptance of the increased ad loads for content consumers value most. The latest FreeWheel 'Video Monetization Report'— analysing more than 45 billion video views and nearly 28 billion video ad views throughout 2011 from sources such as ESPN, Discovery, AOL, VEVO, Turner, Fox, CBS and A+E Networks—has revealed that consumers watched more than twice as many ads during videos 20+ minutes long in Q4 2011 than they did in early 2011. In the previous survey, the company had suggested that online video had reached a crucial inflection point with faster growth of video ad views than video views. The current survey shows that the trend continued into Q4 with no degradation of completion rates, especially among long-form content which can take higher ad loads. Despite what it said were surveys that may indicate otherwise, FreeWheel's noted that the data showed that viewers continue to accept an increased numbers of ads in order to view valued content. Completion rates for video ads held steady at 88% during the quarter. Ad loads, or the number of video ads per video view, now stands at just over 7 commercials. Not surprisingly the rocketing uptake of the iPads contributed greatly to online video viewing. Looking at which types of advertising were providing most successful, mid-roll video ad placements had the most dramatic growth in 2011, for three reasons: more mid-form (5-20 minutes) and long-form content was made available online, more mid-roll ad pods (or commercial breaks) were created within that content, and more video ads per pod were added. Yet even though digital video viewing has grown at a rapid pace over the past two years, FreeWheel cautions that unless content producers continue to introduce broad libraries of content to market and widely distribute that content to broader audiences, their ability to capture advertising revenue will slow accordingly. It also warns that there is a finite amount of ad inventory available in digital video and that if content producers push ad loads too high, they risk lowering completion rates (and thus losing viewers). The only solution, FreeWheel advises, is to increase inventory to keep pace with viewer demand.  

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today online video advertising surfs wave of increased online content uptake Arab Today, arab today online video advertising surfs wave of increased online content uptake

 



Arab Today, arab today
Arab Today, arab today Heart of Turkish Riviera is Alluring Seaside Escape

GMT 11:11 2017 Tuesday ,28 March

Heart of Turkish Riviera is Alluring Seaside Escape
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Russia, Iran ink economic deals

GMT 08:03 2017 Wednesday ,29 March

Russia, Iran ink economic deals
Arab Today, arab today Media host gives priority to problems of people

GMT 07:00 2017 Tuesday ,28 March

Media host gives priority to problems of people

GMT 03:53 2017 Thursday ,23 March

2 more global giants pull Google ads

GMT 00:43 2017 Thursday ,23 March

Thank you for your unflinching support

GMT 08:43 2017 Wednesday ,22 March

AGU Alumni Association launches new identity, website

GMT 23:16 2017 Monday ,20 March

Look: Dubai has the world's 'happiest tower'

GMT 00:44 2017 Sunday ,19 March

Federal Prosecution for cybercrimes established
View News in Arabic - Media: انترنت
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Disaster costs nearly double to $175bn

GMT 10:42 2017 Tuesday ,28 March

Disaster costs nearly double to $175bn
Arab Today, arab today Campaign fights sexual harassment in Egypt

GMT 11:14 2017 Tuesday ,28 March

Campaign fights sexual harassment in Egypt
Arab Today, arab today Trump moves to roll back Obama climate measures

GMT 08:39 2017 Wednesday ,29 March

Trump moves to roll back Obama climate measures
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Mercedes, VW recall million vehicles in China

GMT 09:16 2017 Wednesday ,29 March

Mercedes, VW recall million vehicles in China
Arab Today, arab today Uber grounds self-driving cars

GMT 09:11 2017 Monday ,27 March

Uber grounds self-driving cars
Arab Today, arab today Trump poised to roll back climate protections

GMT 09:28 2017 Tuesday ,28 March

Trump poised to roll back climate protections

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 11:10 2017 Monday ,27 March

Trump to roll back Obama clean power plan

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 11:55 2017 Wednesday ,29 March

Need ‘gymspiration?’ The top fun fitness bloggers

GMT 09:02 2017 Thursday ,23 March

Laptop ban sparks ire

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 05:17 2017 Wednesday ,29 March

Samsung to sell refurbished Galaxy Note 7s

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday