Arab Today, arab today network aims at growing us asian market
Last Updated : GMT 20:46:34
Arab Today, arab today
Arab Today, arab today

Network aims at growing US Asian market

Arab Today, arab today

Arab Today, arab today Network aims at growing US Asian market

Washington - AFP

With a fast-growing population and higher than average incomes, Asian Americans are an advertiser's dream, but the community long has had no nationwide media outlet to call its own. In hopes of seizing an untapped market, Mnet, the first round-the-clock Asian American entertainment network, has been expanding across the United States with programs ranging from Korean pop to US-produced animation. Mnet, which entered Washington and Philadelphia in June as its latest markets, faces a complicated task ahead as it looks to appeal to one of the most diverse demographics in the United States. A unit of South Korea's CJ Entertainment, Mnet is looking partially to seize on US interest in the Korean Wave of pop stars such as Rain, Super Junior and Girls Generation who have drawn major fan bases across Asia. Mnet has brought to the United States the popular South Korean-based "M! Countdown" show along with a K-pop show aimed at US fans called "Hello Pop!" which is produced at the network's base in Los Angeles. But Mnet is also creating original content for Asian Americans including a new program starring YTF, comedians who have become sensations on video-sharing website YouTube. The network also plans later this year an animation based on Lela Lee's comic strip "Angry Little Girls," a biting look at the lives of young Asian Americans and the stereotypes they confront. Mark Aronson, Mnet's senior vice president of distribution, said that the network's audience tended to be younger, better educated and better paid than the average US television viewer, all draws for advertisers. "I think we also represent a massively underserved market when you look at the landscape of ethnic programming. Compared with Hispanics or African Americans, there are multiple networks that are targeting each of those ethnic groups," he said. But Mnet, distributed as part of cable packages on major providers such as Comcast and Verizon, has far less penetration than networks geared toward other US minorities. Mnet, which started broadcasting in 2004 in San Francisco, has a total potential audience of up to 15 million subscribers, Aronson said. Hispanic-oriented Univision's audience rivals that of the mainstream US English-language networks, with more than five million viewers tuning in recently when it aired the Mexican telenovela "La que no podia amar." "For us to be really successful, we need to get to 40 to 50 million subscribers in order to really attract advertising dollars, which is how we make our money," Aronson said. Asian Americans are the fastest-growing US racial group. The US Census estimates that 17.3 million Americans are of Asian descent and the community enjoys higher incomes and educational levels on average. Some community advocates say that such statistics are misleading as Asian Americans are not monolithic and income varies widely among them. The diversity of Asian Americans also presents a quandary for television programmers as recent immigrants from, for example, South Korea and India are unlikely to have identical tastes in entertainment. Mnet's solution has been to focus on youth culture and to let Asian Americans define themselves, with the market dictating what airs. Just over half of the programming is Korean but the network's lineup also includes bhangra, the danceable Punjabi pop. "We are an entertainment network and we follow where the trends are, and things like K-pop just happen to be hot," said Sang Cho, Mnet's chief operating officer. "Ten or 20 years ago we may have been into Hong Kong noir action movies or anime, which is still hot. It's really what's trending," he said. In a survey last year, media measurement company Nielsen found that Asian Americans watched less television than any other US group and spent more time on the Internet. But Mnet hopes to reach a broader audience. Network executives said that they have been surprised by the number of non-Asian fans of K-pop. The network has chosen to broadcast entirely in English, despite occasional complaints from hardcore K-pop fans who dislike translations. "We are taking a pan-Asian, pan-Asian American approach. It's got to be hip, it's got to be cool and it's got to be in English in our original programming," Aronson said.

arabstoday
arabstoday

GMT 17:22 2017 Thursday ,19 October

Blog seeks grooming/men's gifts for competition

GMT 17:12 2017 Thursday ,19 October

Mirror Online launches First Time Dads podcast

GMT 03:30 2017 Thursday ,19 October

Is your country on the Qatar free entry list of 80?

GMT 11:48 2017 Wednesday ,18 October

Intel working with Facebook on chips for AI

GMT 11:20 2017 Wednesday ,18 October

Snap, NBCUniversal form original content venture

GMT 18:25 2017 Tuesday ,17 October

Netflix adds 5 mn subscribers, doubles profit

GMT 13:48 2017 Sunday ,15 October

Bahrain to host eCommerce Forum/Exhibition 2017

GMT 15:36 2017 Saturday ,14 October

Christmas Gift Guide - A Little Obsessed
Arab Today, arab today
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today network aims at growing us asian market Arab Today, arab today network aims at growing us asian market

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today network aims at growing us asian market Arab Today, arab today network aims at growing us asian market

 



Arab Today, arab today
Arab Today, arab today Arab tradition glitters in Colombia

GMT 12:59 2017 Thursday ,19 October

Arab tradition glitters in Colombia
Arab Today, arab today Second US judge orders freeze

GMT 08:04 2017 Thursday ,19 October

Second US judge orders freeze
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Silent Republicans have their reasons

GMT 16:55 2017 Thursday ,19 October

Silent Republicans have their reasons
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Sidem reveals plan to improve education

GMT 15:52 2017 Friday ,06 October

Sidem reveals plan to improve education
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mercedes says recalls 400,000 UK cars

GMT 06:56 2017 Tuesday ,17 October

Mercedes says recalls 400,000 UK cars
Arab Today, arab today Britain's Vauxhall to cut 400 jobs

GMT 10:53 2017 Sunday ,15 October

Britain's Vauxhall to cut 400 jobs
Arab Today, arab today Hussein Fahmy happy for honoring in festival

GMT 07:47 2017 Tuesday ,17 October

Hussein Fahmy happy for honoring in festival
Arab Today, arab today Climate-disrupting volcanoes helped topple

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 09:31 2017 Monday ,16 October

Dalal Abdel Aziz happy for “Seventh Neighbor”

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 18:29 2017 Sunday ,03 September

Designer produced new set of ornaments

GMT 05:11 2017 Tuesday ,17 October

Three killed, 360,000 without power

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 23:42 2017 Monday ,16 October

Better Marriages Make

GMT 06:52 2017 Monday ,16 October

Airbus CEO says won't cling to job

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 19:29 2017 Tuesday ,29 August

Yomna: decoration leaved positive effects
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday