The lists includes Etihad Airways, Emirates airline, Jumeirah Group, Cleveland Clinic Abu Dhabi, Emaar, etisalat, National Bank of Abu Dhabi, du, Damac, and TASC Sourcing.
LinkedIn, the world's largest professional network on the Internet, on Tuesday announced the top ten most influential brands headquartered in the U.A.E., based on engagement among LinkedIn's membership of 313 million professionals.
The new ranking follows the announcement of LinkedIn's Content Marketing Score earlier in the year, a data-driven resource giving brands insights into the engagement with paid and organic content on the platform, including groups, company updates, employee posts, sponsored updates, and influencer posts.
The most influential brands in the U.A.E. according to LinkedIn are: Etihad Airways, Emirates airline, Jumeirah Group, Cleveland Clinic Abu Dhabi, Emaar, etisalat, National Bank of Abu Dhabi, du, Damac, and TASC Sourcing.
Elizabeth Selby, head of social media of Etihad Airways, said: "We're delighted to be recognised as the most influential brand in the region. LinkedIn provides us with a unique platform to engage business travellers and relevant decision makers. This ranking follows a number of very successful campaigns we've run on the platform, taking our number of followers above 120,000.”
Jacob Thomas, head of LinkedIn marketing solutions for the Mena region, said: "While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success.”