Arab Today, arab today forget social media friends and family drive purchases
Last Updated : GMT 18:57:31
Arab Today, arab today
Arab Today, arab today

Forget social media, friends and family drive purchases

Arab Today, arab today

Arab Today, arab today Forget social media, friends and family drive purchases

The study showed half of consumers said they most often consult friends
Paris - AFP

Although many companies are pouring money into social media to market their goods, the recommendations of friends and family remain the top driver of purchasing decisions, a study released Thursday found.

"Direct word-of-mouth recommendations from friends and family are by far the most important source of information for customers thinking about buying a product or service," said a study by Boston Consulting Group.

In fact, it found such brand advocacy to be about four or five times more influential than traditional and social media in making purchases.

The study was based on a survey of 227,000 consumers across the world, including the United States, France, Germany and Japan.

It showed half of consumers said they most often consult friends and family before making purchases. Company websites followed at 39 percent, and blogs at 35 percent. Television came in alongside newspapers and magazines at 13 percent, and social media 10 percent.

With recommendations from family and friends also a considerable motor for sales growth, it found customer loyalty programmes and customer experience were important.

The report also found that satisfied customers spent more.

Boston Consulting Group is a global management consulting firm that advises companies in a range of areas, including marketing and sales.

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today forget social media friends and family drive purchases Arab Today, arab today forget social media friends and family drive purchases

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today forget social media friends and family drive purchases Arab Today, arab today forget social media friends and family drive purchases

 



Arab Today, arab today Designer Rania Adel reveals her new collection

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Media: انترنت
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday