Social networking giant Facebook on Thursday launched its Philippine office in Manila, Inquirer reported.
With the opening of Facebook Philippines, the top social network strengthened its investment in the country.
Facebook said it sees “strong momentum” in the Philippines with more than 49 million Filipinos on Facebook, 44 million of whom access the social network on mobile.
At a program held in Makati City, Facebook Vice President for Asia Pacific Dan Neary, emphasized the Philippines’ potential as the country leads the charge in Facebook global metrics.
“We recently did a survey in the Philippines and again just to reaffirm how vibrant the Facebook community here is not just for individuals but for companies here as well,” Dan Neary said.
“Two thirds of everybody in the Philippines is connected to a company page. We started to look at the dynamics of them. 1 in 3 is actually recommending brands on Facebook and it’s a discovery vehicle for most of users. Ninety-five percent of them are talking and discovering products on Facebook,” he added.
Facebook is not just for keeping individuals connected, he said; it helps companies do business as well.
Source: Arab News