Arab Today, arab today facebook addresses privacy fears while ramping ad targeting
Last Updated : GMT 06:58:52
Arab Today, arab today
Arab Today, arab today

Facebook addresses privacy fears while ramping ad targeting

Arab Today, arab today

Arab Today, arab today Facebook addresses privacy fears while ramping ad targeting

Facebook began using information
San Francisco - AFP

Facebook on Thursday made it easier for people to understand and control how their information is used at the leading social network while expanding its quest to better target ads.
The simplified data policy came as Facebook announced that work to improve targeting of ads in the United States is expanding to other countries.
Several months ago, Facebook began using information such as where people go on the Internet to help target ads.
For example, visits to an array of travel-related websites could prompt vacation ads to pop up for a person at the social network.
Feedback from a website where someone bought a stereo would raise the likelihood of them seeing ads for speakers or other accessories.
New ads come with a built-in option of people seeing why they were shown the marketing messages and allowing them to remove "interests" from advertising profiles at Facebook.
"We also wanted to make sure people could turn that off," Facebook advertising vice president Brian Boland told AFP.
"We are not changing the ways and places people opt-out, but we are going to enhance the way we apply those controls."
If a person opts out on any device, the choice will be applied no matter what smartphone, tablet, or computer they use to access Facebook, according to Boland.
"In order to apply that setting for most publishers, you would have to go into the settings on each device to limit tracking," Boland said.
"What we are doing is if we see that setting once, anywhere, we will apply it across everywhere you use Facebook."
Facebook is expanding the ad targeting update to Britain, Ireland, France, Germany, Canada, and Australia with more countries to be added in the future, he said.
- Privacy basics spotlighted -
Steps taken by Facebook on Thursday included launching a "privacy basics" education center that uses animation and video to walk people through tasks such as deleting posts or blocking unwanted viewers.
The effort by the California-based firm is in response to concerns by regulators and social network users regarding how well privacy is safeguarded online, Facebook chief privacy officer Erin Egan told AFP.
"They want information in an easily accessible format," Egan said.
"How it is collected and how it is used, in simple and precise data policies."
The education center is starting with 15 short instructional videos in more than 30 languages, and provides the option of sending links to friends so insights can be shared.
Facebook also rewrote its data policy to make it easier to understand and navigate, and to add a part regarding information collected when people use a "buy" button being tested at the social network in the United States.
Information is collected when people use Facebook services for purchases or financial transactions, like buying something on Facebook, making a purchase in a game or making donations, according to a the policy.
"We are just being more clear," Egan said about Facebook's re-written data policy.
The advertising profile feature in new Facebook ads will reveal what, if any, targeting information came from purchases or other financial transactions, according to Egan.
Nothing was changed regarding data policies at Facebook-owned applications such as WhatsApp, the privacy officer said.

 

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today facebook addresses privacy fears while ramping ad targeting Arab Today, arab today facebook addresses privacy fears while ramping ad targeting

 



Arab Today, arab today
Arab Today, arab today Prepares to present her new collection

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today At least 14 killed in Philippine bus crash

GMT 06:58 2017 Tuesday ,21 February

At least 14 killed in Philippine bus crash
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic

GMT 01:02 2017 Monday ,20 February

So, did the Rio gamble pay off?

GMT 00:50 2017 Monday ,20 February

‘Don’t put your head under water’

GMT 01:52 2017 Sunday ,19 February

‘Like the Sidra tree, I cannot be broken’

GMT 01:02 2017 Sunday ,19 February

Searching for a GPS location almost cost him his life

GMT 03:00 2017 Saturday ,18 February

Ferrari World Abu Dhabi's new thrill ride to open March

GMT 02:57 2017 Saturday ,18 February

Around the world in eight hours
View News in Arabic - Media: انترنت
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Ahmed Fahmy stresses he did not ignore singing

GMT 06:34 2017 Sunday ,19 February

Ahmed Fahmy stresses he did not ignore singing
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 14:51 2017 Monday ,20 February

Ways to acquire presentation skills

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:39 2017 Monday ,20 February

newest smartphone another winner for Huawei

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday