Arab Today, arab today facebook addresses privacy fears while ramping ad targeting
Last Updated : GMT 12:12:10
Arab Today, arab today
Arab Today, arab today

Facebook addresses privacy fears while ramping ad targeting

Arab Today, arab today

Arab Today, arab today Facebook addresses privacy fears while ramping ad targeting

Facebook began using information
San Francisco - AFP

Facebook on Thursday made it easier for people to understand and control how their information is used at the leading social network while expanding its quest to better target ads.
The simplified data policy came as Facebook announced that work to improve targeting of ads in the United States is expanding to other countries.
Several months ago, Facebook began using information such as where people go on the Internet to help target ads.
For example, visits to an array of travel-related websites could prompt vacation ads to pop up for a person at the social network.
Feedback from a website where someone bought a stereo would raise the likelihood of them seeing ads for speakers or other accessories.
New ads come with a built-in option of people seeing why they were shown the marketing messages and allowing them to remove "interests" from advertising profiles at Facebook.
"We also wanted to make sure people could turn that off," Facebook advertising vice president Brian Boland told AFP.
"We are not changing the ways and places people opt-out, but we are going to enhance the way we apply those controls."
If a person opts out on any device, the choice will be applied no matter what smartphone, tablet, or computer they use to access Facebook, according to Boland.
"In order to apply that setting for most publishers, you would have to go into the settings on each device to limit tracking," Boland said.
"What we are doing is if we see that setting once, anywhere, we will apply it across everywhere you use Facebook."
Facebook is expanding the ad targeting update to Britain, Ireland, France, Germany, Canada, and Australia with more countries to be added in the future, he said.
- Privacy basics spotlighted -
Steps taken by Facebook on Thursday included launching a "privacy basics" education center that uses animation and video to walk people through tasks such as deleting posts or blocking unwanted viewers.
The effort by the California-based firm is in response to concerns by regulators and social network users regarding how well privacy is safeguarded online, Facebook chief privacy officer Erin Egan told AFP.
"They want information in an easily accessible format," Egan said.
"How it is collected and how it is used, in simple and precise data policies."
The education center is starting with 15 short instructional videos in more than 30 languages, and provides the option of sending links to friends so insights can be shared.
Facebook also rewrote its data policy to make it easier to understand and navigate, and to add a part regarding information collected when people use a "buy" button being tested at the social network in the United States.
Information is collected when people use Facebook services for purchases or financial transactions, like buying something on Facebook, making a purchase in a game or making donations, according to a the policy.
"We are just being more clear," Egan said about Facebook's re-written data policy.
The advertising profile feature in new Facebook ads will reveal what, if any, targeting information came from purchases or other financial transactions, according to Egan.
Nothing was changed regarding data policies at Facebook-owned applications such as WhatsApp, the privacy officer said.

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today facebook addresses privacy fears while ramping ad targeting Arab Today, arab today facebook addresses privacy fears while ramping ad targeting

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today facebook addresses privacy fears while ramping ad targeting Arab Today, arab today facebook addresses privacy fears while ramping ad targeting

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Ryanair's O'Leary: Could ground more planes

GMT 06:49 2017 Friday ,22 September

Ryanair's O'Leary: Could ground more planes
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Huthis stage defiant rally 3 years

GMT 05:29 2017 Friday ,22 September

Huthis stage defiant rally 3 years
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today All eyes on May as she prepares

GMT 10:16 2017 Friday ,22 September

All eyes on May as she prepares
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mercedes pumps 1 bln euros    

GMT 06:04 2017 Friday ,22 September

Mercedes pumps 1 bln euros    
Arab Today, arab today Intel chips loaded in Waymo

GMT 14:43 2017 Wednesday ,20 September

Intel chips loaded in Waymo
Arab Today, arab today Youssra prepares for launching her  program

GMT 08:59 2017 Wednesday ,20 September

Youssra prepares for launching her program
Arab Today, arab today France hopeful of persuading Trump

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 09:40 2017 Tuesday ,19 September

Actress Ream Hhagag prepares for a new film

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 18:03 2017 Thursday ,21 September

Alarm over flesh-eating ulcer cases

GMT 07:00 2017 Wednesday ,20 September

A no-frills business success

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday