Arab Today, arab today a paywall alternative google launches revenuegenerating surveys
Last Updated : GMT 12:27:49
Arab Today, arab today
Arab Today, arab today

A paywall alternative? Google launches revenue-generating surveys

Arab Today, arab today

Arab Today, arab today A paywall alternative? Google launches revenue-generating surveys

London - Arabstoday

Google has launched a new microsurvey option, promising revenue-generating opportunities for online news organisations. The internet giant claims the data collection service could be an alternative to paywalls and ads. When a reader lands on the site they will see a box containing a question. In answering they are not sharing personal data but are providing information that Google can sell on to market research companies. In a blog post, which has a sample survey, Google states that customers have two options: to answer a market research question or "completing another action specified by the publisher (such as signing up for an account or purchasing access)". This provides news outlets with an additional option for collecting data, one option the Guardian is considering as a way to fund its journalism. On Sunday (March 25) Alan Rusbridger, editor of the Guardian, asked readers what they were prepared to give: time, money or data. According to Mashable, for every response sent to Google, publishers get $0.05. A number of publishers, such as the the Texas Tribune, the Star Tribune and Adweek, have added what are being called Google Consumer Surveys. Google describes the microsurveys as a "new business-facing product that makes custom market research easy". "It enables companies to ask questions ... and get back quantitative results quickly, accurately and cost-effectively. "Companies have already been using it to research everything from online shopping behavior (Lucky Brand Jeans) to gluten-free baking mixes (King Arthur Flour), and to assess brand awareness (Timbuk2) and inform product development (479 Popcorn). "Google shares the money these companies spend with our publisher partners."    

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today a paywall alternative google launches revenuegenerating surveys Arab Today, arab today a paywall alternative google launches revenuegenerating surveys

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today a paywall alternative google launches revenuegenerating surveys Arab Today, arab today a paywall alternative google launches revenuegenerating surveys

 



Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Media: انترنت
Arab Today, arab today
Arab Today, arab today

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 11:09 2017 Sunday ,25 June

HUAWEI P10 the ‘guru’ of portrait shots
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday