Arab Today, arab today white house hopefuls embrace latenight comedy shows
Last Updated : GMT 12:35:42
Arab Today, arab today
Arab Today, arab today
Media » TV

White House hopefuls embrace late-night comedy shows

Arab Today, arab today

Arab Today, arab today White House hopefuls embrace late-night comedy shows

Late-night talk shows including, the new "Late Show with Stephen Colbert
Washington - AFP

By day, White House hopefuls make speeches, meet voters and kiss babies. By night, they line up to trade jokes with America's late-night hosts – an increasingly important stop on the campaign trail.

Late-night talk shows -- which are taped in the evening and broadcast just before midnight -- are an institution in American television.

Traditional viewing audiences have waned, but are still in the millions -- not too shabby for a presidential candidate looking to boost his or her profile before the primaries.

In the past 10 days, the parade of White House contenders from both parties who have appeared with the nation's kings of late-night comedy has been non-stop.

Viewers have seen Jeb Bush, whose Republican campaign is sputtering; Vice President Joe Biden, who cannot quite decide whether to run; Donald Trump, the billionaire Republican frontrunner, and Hillary Clinton, the Democratic frontrunner who is slipping in the polls.

The atmosphere is friendly and encourages humor, and the hosts generally tend to make a candidate look good. As public appearances go, it is pretty low-risk.
On Wednesday night, after Republican candidates did battle in their second debate, Clinton appeared on "The Tonight Show" with Jimmy Fallon, who dressed as Trump in one skit -- a bit he unfurled with the real estate mogul himself a few nights before.

Candidates can poke fun at themselves -- Clinton quipped about the email scandal that has dogged her for months -- and try to show a side of themselves that voters might not otherwise know about.

"It's a way to humanize a candidate," said Robert Thompson, a professor of television and popular culture at Syracuse University in New York state.

"You don't have to be a stand-up, you don't have to be telling a joke a minute. But you do have to be likable," Thompson said.

"That old-fashioned broadcast, the five-nights-a-week late-night show, has got a structure that seems almost indestructible," he added.

Cashing in on novelty, last week's debut of "The Late Show with Stephen Colbert" -- he replaced the legendary David Letterman -- featured Bush. It drew a good response: 6.6 million people watched.  

But viewing habits are evolving. Fewer and fewer people watch the entire shows when they are aired, and fewer and fewer watch on an actual television.

- Clinton plays the sax -

Social media has changed the late-night game.

Thanks to the star quality of the current crop of hosts including Fallon, Colbert and Jimmy Kimmel, viewers don't have to stay up past midnight to catch the candidates.

"Just about everything now gets a second life in social media, but these shows in particular," said Robert Lichter, a professor of communications at George Mason University.

"You can fall asleep in front the TV while the show is on and yet hear all the great lines the next day on Twitter or Facebook."

Of course, politicians have appeared on late-night shows before, but the trend is catching fire.

In 1959, candidate John F. Kennedy appeared on "The Tonight Show" with Jack Paar. Later, hopefuls Richard Nixon and Ronald Reagan would follow suit.

Candidate Bill Clinton, a jazz buff and saxophone player, scored big points in 1992 when he appeared on "The Arsenio Hall Show" and performed "Heartbreak Hotel".

In 2007, Republican Senator John McCain chose the Letterman show to announce he was running for president, breaking with a tradition of more formal settings to make such big announcements.

In March 2009, Barack Obama became the first sitting president to appear on a late-night talk show. He has since appeared multiple times -- memorably "slow-jamming" the news with Fallon -- and always seemed to enjoy himself.
"Obama showed that going to these shows could be part of the presidency, not just part of presidential politics," said Lichter, predicting that Obama's successors will do the same.

Clinton's appearance with Fallon could help her shed the image of a cold, calculating politician who comes across as not too sincere.

"She is the sort of person who probably can be helped a great deal by this setting," said Lichter.

"She is right now working very hard at not looking like she is working very hard" at solving her PR problem, he said.

So what does the White House think of the rush for late-night limelight by the people hoping to take over for Obama, who cannot seek another term?

Asked about Biden's appearance with Colbert, Josh Earnest, a spokesman for Obama -- the president for now is staying out of it all -- said: "I did not see it. It aired past my bedtime."

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today white house hopefuls embrace latenight comedy shows Arab Today, arab today white house hopefuls embrace latenight comedy shows

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today white house hopefuls embrace latenight comedy shows Arab Today, arab today white house hopefuls embrace latenight comedy shows

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today What's the reason and what you can do

GMT 05:44 2017 Sunday ,22 October

What's the reason and what you can do
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Prayers turn to nightmare

GMT 06:14 2017 Sunday ,22 October

Prayers turn to nightmare
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today EU raids automaker BMW

GMT 11:06 2017 Saturday ,21 October

EU raids automaker BMW
Arab Today, arab today Sweden to get biggest car factory

GMT 14:10 2017 Friday ,20 October

Sweden to get biggest car factory
Arab Today, arab today Actress Mona Zaki praises husband’s role

GMT 08:15 2017 Thursday ,19 October

Actress Mona Zaki praises husband’s role
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 10:18 2017 Saturday ,21 October

How to do open-heart surgery

GMT 13:44 2017 Friday ,20 October

Barcelona through George Orwell’s eyes

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday