Arab Today, arab today traditional tv on the rise in australia
Last Updated : GMT 19:02:40
Arab Today, arab today
Arab Today, arab today
Media » TV

Traditional TV on the rise in Australia

Arab Today, arab today

Arab Today, arab today Traditional TV on the rise in Australia

Canberra - Arabstoday

Australia’s first multi-screen viewing report shows that traditional TV is on the rise despite new sources of video content.The Australian Multi-Screen Report by Nielsen, OzTAM and Regional TAM shows that PVRs, internet-delivered video, tablets and smartphones are creating additional opportunities to view video content, but compared with traditional TV the access of video content through other devices remains low. Head of Nielsen’s media industry practice in Australia, Matt Bruce, said: “The introduction of DTT [digital terrestrial television] and time-shifted viewing, and the speed with which Australians are adopting new technology which delivers broadcast content anywhere, anytime has impacted the way in which traditional television content is accessed." The average monthly time spent viewing television broadcast content in the home via conventional TV sets increased by 6.1% between Q4 2010 and Q4 2011 to 113 hours and 38 minutes. Combined, time spent consuming video content via PC and mobile device accounted for just 4% of this, with three hours 27 minutes spent on PCs and one hour 20 minutes spent on mobile devices per month. Average monthly time spent viewing recorded television content increased by four hours and 31 minutes (60%) since Q4 2010, to equal 12 hours per month in Q4 2011. According to the study, 95% of all homes have at least one DTT-enabled TV set and 44% of households have access to time-shifting devices, such as PVRs. Penetration at these levels puts playback TV reach at nine million Australians, while 9.9 million watch video on the internet and 0.6 million watch on their mobile phone. Growth in access of traditional TV occurred across all age groups in 2011, apart from people aged 25-34 years. People aged 18-24 years exhibited the largest increase during the course of year. Online video consumption also increased across all age demographics during 2011. People aged 18-34 years displayed the highest use of video through PC and mobile phone at five and around three hours a month respectively. The online audience was skewed more towards males in comparison to traditional TV, at 62% male for both PC and mobile, compared to 47% for TV. Video watched on tablet devices, which now inhabit 10% of metro households, was not tracked in the study.  

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today traditional tv on the rise in australia Arab Today, arab today traditional tv on the rise in australia

 



Arab Today, arab today
Arab Today, arab today Jordan airline suggests flyers 'talk'

GMT 11:59 2017 Friday ,24 March

Jordan airline suggests flyers 'talk'
Arab Today, arab today 5 Crafty Must-Have Limited-Budget Ideas

GMT 17:03 2017 Saturday ,25 March

5 Crafty Must-Have Limited-Budget Ideas
Arab Today, arab today Dozens dead in US-led Syria strikes

GMT 08:35 2017 Thursday ,23 March

Dozens dead in US-led Syria strikes
View News in Arabic - Media: تلفزيون
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Yemen children dream of school

GMT 07:25 2017 Friday ,24 March

Yemen children dream of school
Arab Today, arab today MP submits a petition to dismiss university head

GMT 06:21 2017 Friday ,24 March

MP submits a petition to dismiss university head
Arab Today, arab today Salvage of South Korea's Sewol ferry

GMT 04:51 2017 Friday ,24 March

Salvage of South Korea's Sewol ferry
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Audi RS 5 Coupe acquires new design

GMT 13:22 2017 Thursday ,23 March

Audi RS 5 Coupe acquires new design
Arab Today, arab today Renault Trezor wins design award

GMT 11:56 2017 Tuesday ,21 March

Renault Trezor wins design award
Arab Today, arab today Actress Mervat Amin reveals her role in new series
Arab Today, arab today 2017 already marked

GMT 15:25 2017 Tuesday ,21 March

2017 already marked

GMT 06:04 2017 Thursday ,23 March

Haifa Wahby bets on her new drama show

GMT 22:00 2017 Thursday ,23 March

Number of unwedded girls amounts to 2.5m

GMT 18:57 2017 Tuesday ,21 March

Accessories designer reveals her new collection

GMT 10:34 2017 Tuesday ,21 March

Mexico threatens to ditch US corn imports

GMT 13:26 2017 Friday ,24 February

Expresses Algerian history by woody figures

GMT 20:03 2017 Saturday ,25 March

Health expert warns from dust sensitivity

GMT 07:36 2017 Wednesday ,22 March

US, Britain ban laptops on flights

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 19:27 2017 Saturday ,11 March

Boualsof launches "Priestess Kahina" collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday