traditional tv on the rise in australia
Last Updated : GMT 00:23:13
Arab Today, arab today
Arab Today, arab today
Media » TV

Traditional TV on the rise in Australia

Arab Today, arab today

Arab Today, arab today Traditional TV on the rise in Australia

Canberra - Arabstoday

Australia’s first multi-screen viewing report shows that traditional TV is on the rise despite new sources of video content.The Australian Multi-Screen Report by Nielsen, OzTAM and Regional TAM shows that PVRs, internet-delivered video, tablets and smartphones are creating additional opportunities to view video content, but compared with traditional TV the access of video content through other devices remains low. Head of Nielsen’s media industry practice in Australia, Matt Bruce, said: “The introduction of DTT [digital terrestrial television] and time-shifted viewing, and the speed with which Australians are adopting new technology which delivers broadcast content anywhere, anytime has impacted the way in which traditional television content is accessed." The average monthly time spent viewing television broadcast content in the home via conventional TV sets increased by 6.1% between Q4 2010 and Q4 2011 to 113 hours and 38 minutes. Combined, time spent consuming video content via PC and mobile device accounted for just 4% of this, with three hours 27 minutes spent on PCs and one hour 20 minutes spent on mobile devices per month. Average monthly time spent viewing recorded television content increased by four hours and 31 minutes (60%) since Q4 2010, to equal 12 hours per month in Q4 2011. According to the study, 95% of all homes have at least one DTT-enabled TV set and 44% of households have access to time-shifting devices, such as PVRs. Penetration at these levels puts playback TV reach at nine million Australians, while 9.9 million watch video on the internet and 0.6 million watch on their mobile phone. Growth in access of traditional TV occurred across all age groups in 2011, apart from people aged 25-34 years. People aged 18-24 years exhibited the largest increase during the course of year. Online video consumption also increased across all age demographics during 2011. People aged 18-34 years displayed the highest use of video through PC and mobile phone at five and around three hours a month respectively. The online audience was skewed more towards males in comparison to traditional TV, at 62% male for both PC and mobile, compared to 47% for TV. Video watched on tablet devices, which now inhabit 10% of metro households, was not tracked in the study.  

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

traditional tv on the rise in australia traditional tv on the rise in australia

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

traditional tv on the rise in australia traditional tv on the rise in australia

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today The Big Apple bike boom

GMT 10:47 2017 Wednesday ,22 November

The Big Apple bike boom
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Leaders of Russia, Iran, Turkey meet

GMT 10:12 2017 Wednesday ,22 November

Leaders of Russia, Iran, Turkey meet
Arab Today, arab today 'Advanced' cyber attack targets Saudi Arabia

GMT 10:18 2017 Wednesday ,22 November

'Advanced' cyber attack targets Saudi Arabia
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today May under Brexit pressure at EU reform summit

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Honda recalls 800,000 minivans

GMT 11:43 2017 Wednesday ,22 November

Honda recalls 800,000 minivans
Arab Today, arab today VW says will invest over 34bn euros

GMT 07:19 2017 Tuesday ,21 November

VW says will invest over 34bn euros
Arab Today, arab today Singer Jahda Wahba has unlimited ambitions

GMT 07:56 2017 Monday ,20 November

Singer Jahda Wahba has unlimited ambitions
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 09:23 2017 Saturday ,18 November

Fedra happy for “Between Two Worlds” success

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 13:41 2017 Tuesday ,21 November

French choke up over proposal

GMT 00:44 2017 Monday ,20 November

Japanese regulators raid Airbnb

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday