Arab Today, arab today bundesliga secures record price for tv rights
Last Updated : GMT 09:49:18
Arab Today, arab today
Arab Today, arab today
Media » TV

Bundesliga secures record price for TV rights

Arab Today, arab today

Arab Today, arab today Bundesliga secures record price for TV rights

Pay TV Sky has lost its domestic monopoly to screen Bundesliga matches live
Berlin - AFP

 The Bundesliga on Thursday sold the broadcasting rights for four seasons at a record price, in what it said was an important step towards ensuring the "future viability" of German football.

Bidders including pay TV giants Sky and Eurosport as well as public television ZDF stumped up an average total of at least 1.4 billion euros ($1.6 billion) per season for the right to screen live first and second division league matches domestically and internationally.

The Bundesliga said sales of the domestic television rights alone for the 2017-18 to 2020-21 seasons have reached 4.64 billion euros so far, with the average price per season 85 percent above current contracts.

Two more TV packages in the "highlights" category have not been awarded yet as bids failed to meet expectations, said Christian Seifert, chief of the DFL or Deutsche Fussball Liga.

Some international broadcast rights, such as for the Chinese market, have also not yet been decided.

Sky lost its domestic monopoly to screen matches live although it kept its grip on most weekend games. Eurosport meanwhile won the rights to 43 Bundesliga games, as well as some relegation matches.

"The tender result is an important step towards ensuring the future viability of Germany's top football. The Bundesliga now has the conditions to continue to be one of the three strongest football leagues in the world in terms of revenues, and to showcase the sport at the highest level," said Seifert.

- 'Wish come true' -

Europe's top-flight football leagues have been scrambling to play catch up with the English Premier League which auctioned broadcasting rights for live games for a massive 3.3 billion euros per season.

As the TV bonanza is shared out among clubs, English sides are raking it in, and players are voting with their feet.

Several Bundesliga stars have left for the Premier League over the past year.

Kevin de Bruyne's record transfer to Manchester City earned Wolfsburg a reported 79.8 million euros ($89.3 million) last August.

Son Heung-Min joined Tottenham Hotspur for £22 million (30 million euros, $34 million) from Leverkusen in the same month after Liverpool paid Hoffenheim £29 million for Roberto Firmino last June and Germany captain Bastian Schweinsteiger signed for Manchester United for £14 million from Bayern Munich in July.

To stand a chance against the lucrative contracts offered by major Premier League sides, the Bundesliga had hoped to obtain at least 1 to 1.5 billion euros in TV rights revenues -- a target that it has now surpassed.

In reaction to the Thursday's announcement, Bayern Munich boss Karl-Heinz Rummenigge said: "My wish has come true."

"The top clubs are under great pressure internationally. It is therefore important to get these revenues up. That helps us to survive in the international competition," he told national news agency DPA.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today bundesliga secures record price for tv rights Arab Today, arab today bundesliga secures record price for tv rights

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today bundesliga secures record price for tv rights Arab Today, arab today bundesliga secures record price for tv rights

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today O'Leary: Could ground more planes

GMT 06:49 2017 Friday ,22 September

O'Leary: Could ground more planes
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Huthis stage defiant rally 3 years

GMT 05:29 2017 Friday ,22 September

Huthis stage defiant rally 3 years
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today All eyes on May as she prepares

GMT 10:16 2017 Friday ,22 September

All eyes on May as she prepares
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mercedes pumps 1 bln euros    

GMT 06:04 2017 Friday ,22 September

Mercedes pumps 1 bln euros    
Arab Today, arab today Intel chips loaded in Waymo

GMT 14:43 2017 Wednesday ,20 September

Intel chips loaded in Waymo
Arab Today, arab today Lebleba is preoccupied in filming 'Back Street'

GMT 08:56 2017 Thursday ,21 September

Lebleba is preoccupied in filming 'Back Street'
Arab Today, arab today France hopeful of persuading Trump

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 08:59 2017 Wednesday ,20 September

Youssra prepares for launching her program

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 18:03 2017 Thursday ,21 September

Alarm over flesh-eating ulcer cases

GMT 07:00 2017 Wednesday ,20 September

A no-frills business success

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday