us magazines agree new guidelines on tablet edition metrics
Last Updated : GMT 22:49:12
Arab Today, arab today
Arab Today, arab today

US magazines agree new guidelines on tablet edition metrics

Arab Today, arab today

Arab Today, arab today US magazines agree new guidelines on tablet edition metrics

Washington - Arabstoday

A group of magazine publishers in the United States has drawn up a new voluntary set of guidelines on reporting user data from tablet editions. The agreement aims to set a "common language" when publishers refer to reader statistics and avoid any confusion or inconsistencies from one publisher to the next. The guidelines are the result of discussions since last autumn between seven publishing houses: Condé Nast, Bonnier, Forbes, Hearst, Martha Stewart Living Omnimedia, Meredith and Time Inc. Seven advertising agencies also took part in the talks. US magazine association MPA said the clarifications were intended "to provide enhanced understanding and clarity about the measurement of magazine media audiences on tablets for the advertising community". MPA chief executive Nina Link said in a release: "The tablet guidelines have been created to recognise the need within the advertising community for greater insight and understanding into how to best leverage this powerful new platform." The group's chairman Michael Clinton added: "The iPad has been around for two years, while magazine brands have been available on digital newsstands for less than a year. "In that short period of time, magazine brands have already established a strong relationship with readers. That new experience requires new language and baseline metrics for the magazine media planning community. This initiative will enable a broader understanding of the power of tablet magazines and facilitate faster adoption of tablet advertising." The publishers have agreed on an initial set of terms and definitions, and have selected five key metrics that they have all pledged to use consistently. These are: total consumer paid digital issues; total number of tablet readers per issue; total number of sessions per issue; total time spent per reader per issue; and the average number of sessions per reader per issue. The new protocol also aims to provide a consistent position on timing for data release.

arabstoday
arabstoday

GMT 07:09 2017 Tuesday ,21 November

Bahrain Press headlines

GMT 07:47 2017 Sunday ,19 November

Bahrain Press headlines

GMT 09:08 2017 Saturday ,18 November

Bahrain press review

GMT 08:33 2017 Saturday ,18 November

Bahrain press headlines

GMT 18:28 2017 Friday ,17 November

Bahrain press headlines

GMT 12:30 2017 Thursday ,16 November

Bahrain Press headlines

GMT 13:35 2017 Wednesday ,15 November

Bahrain Press headlines

GMT 20:38 2017 Tuesday ,14 November

Bahrain Press headlines
Arab Today, arab today
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

us magazines agree new guidelines on tablet edition metrics us magazines agree new guidelines on tablet edition metrics

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

us magazines agree new guidelines on tablet edition metrics us magazines agree new guidelines on tablet edition metrics

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today The Big Apple bike boom

GMT 10:47 2017 Wednesday ,22 November

The Big Apple bike boom
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Leaders of Russia, Iran, Turkey meet

GMT 10:12 2017 Wednesday ,22 November

Leaders of Russia, Iran, Turkey meet
Arab Today, arab today 'Advanced' cyber attack targets Saudi Arabia

GMT 10:18 2017 Wednesday ,22 November

'Advanced' cyber attack targets Saudi Arabia
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today May under Brexit pressure at EU reform summit

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Honda recalls 800,000 minivans

GMT 11:43 2017 Wednesday ,22 November

Honda recalls 800,000 minivans
Arab Today, arab today VW says will invest over 34bn euros

GMT 07:19 2017 Tuesday ,21 November

VW says will invest over 34bn euros
Arab Today, arab today Singer Jahda Wahba has unlimited ambitions

GMT 07:56 2017 Monday ,20 November

Singer Jahda Wahba has unlimited ambitions
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 09:23 2017 Saturday ,18 November

Fedra happy for “Between Two Worlds” success

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 13:41 2017 Tuesday ,21 November

French choke up over proposal

GMT 00:44 2017 Monday ,20 November

Japanese regulators raid Airbnb

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday