Arab Today, arab today sun on sunday trinity mirror reverses price cuts
Last Updated : GMT 03:56:59
Arab Today, arab today
Arab Today, arab today

Sun on Sunday: Trinity Mirror reverses price cuts

Arab Today, arab today

Arab Today, arab today Sun on Sunday: Trinity Mirror reverses price cuts

London - Arabstoday

Trinity Mirror has backed down in its tabloid price war with Rupert Murdoch\'s Sun on Sunday after just one week, returning the Sunday Mirror and the People to £1 across most of the UK. Last weekend the publisher moved swiftly to halve the price of the Sunday Mirror and the People, to match Murdoch, who revealed that the Sun\'s new Sunday edition would hit the shelves at just 50p. The Sunday Mirror was on sale at half price in the Carlton (London), Meridian (south coast) and Central (Midlands) regions, however the strategy failed to support sales which fell by 30% week-on-week to about 1.22m. Sales of the Sunday Mirror are still ahead of where they were before the News of the World closed – 1.09m – however Trinity Mirror is returning the title to £1 in all regions except Carlton and the North & Tay regions of Scotland. The People, which cut its price from £1 to 50p in the same regions as its stablemate, was nevertheless the worst hit of the Sun\'s tabloid rivals, with sales down 35% week-on-week to 516,000. Prior to the closure of the NoW the title was selling 474,000 copies. This weekend the People will only stay at 50p in the North and Tay regions of Scotland. One media buying industry executive said: \"I\'m a little surprised that Trinity Mirror has done this so quickly, is it because they can\'t afford it or because they don\'t think they can compete? \"I expected the price battle to last at least a couple of weeks. If the Mirror capitulates early then it could prompt Murdoch to move up from 50p much sooner than he had planned.\" Richard Desmond\'s Daily Star Sunday, which suffered a 22% fall in sales last weekend to 501,000, is thought to be keeping its 50% price cut at 50p. The paper was selling 306,000 before the closure of the NoW. Desmond opted not to cut the price of the Sunday Express, which saw sales fall by 11% to 519,000, which was selling 538,000 before the News of the World closed. News International is thought to have backed this weekend\'s second Sunday edition of the Sun with slightly less media spend than for its debut on 26 February. The first issue sold 3.22m, however media agency executives expect the title to sell far fewer copies this weekend. \"The first week there were a lot of curiosity buyers and huge free publicity because it was such an event,\" said one media buying source. \"Sales show there was no major uplift for the Saturday Sun, or the first few days this week. The expectation is that Sunday Sun sales will drop significantly. Cutting prices comes straight out of profit and doesn\'t make sense.\"

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today sun on sunday trinity mirror reverses price cuts Arab Today, arab today sun on sunday trinity mirror reverses price cuts

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today sun on sunday trinity mirror reverses price cuts Arab Today, arab today sun on sunday trinity mirror reverses price cuts

 



Arab Today, arab today Designer Rania Adel reveals her new collection

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Media: صحافة
Arab Today, arab today
Arab Today, arab today

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 23:13 2017 Sunday ,18 June

New ransomware virus attacking mobiles in Oman
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday