Senior Communist Party of China (CPC) official Liu Yunshan on Sunday visited the People's Daily and asked the newspaper to strengthen publicizing the "socialist core values."
Liu, a member of the Standing Committee of the CPC Central Committee Political Bureau, asked the CPC's flagship newspaper to implement the core values in every report field in an imperceptible manner and inspire the whole society with the values.
News reporters should take the responsibility of facilitating social progress and work as the pioneers for practising and promoting the important core values, Liu said.
The core socialist values refer to the national goals of prosperity, democracy, civility and harmony; social goals of freedom, equality, justice and the rule of law; and individual values of patriotism, dedication, integrity and friendship.
Liu also urged the newspaper to innovate reporting style and develop the new media to enhance its influence.