Arab Today, arab today vice media bad boy strategy pays off handsomely
Last Updated : GMT 07:42:21
Arab Today, arab today
Arab Today, arab today

Vice Media 'bad boy' strategy pays off handsomely

Arab Today, arab today

Arab Today, arab today Vice Media 'bad boy' strategy pays off handsomely

Host and executive producer Shane Smith and executive producer Eddy Moretti
Washington - AFP

The bad boy of digital media is now the king of the hill.
Vice Media, the Brooklyn-based online news operation which has a strong following among 18- to 34-year-olds, has secured $500 million in funding at a valuation of $2.5 billion, according to reports in the New York Times and TechCrunch.
The latest investment will allow Vice to invest in new technology and to beef up its coverage capabilities in news, including in video, around the world.
At $2.5 billion, Vice's value is greater than that of the "gray lady" of the industry, the New York Times, and many other established media organizations.
The reports said the funds include $250 million each from Technology Crossover Ventures, a Silicon Valley investment firm, and the television network A&E, with each getting a 10 percent stake.
While many in mainstream media know little about Vice, its unusual rise has not surprised analysts who follow digital sector.
"Vice has done one of the hardest things to do in media today which is to reach the young demographic, the cord cutters, the non-newspaper readers," says Rebecca Lieb, an analyst following digital media for Altimeter Group.
- Sex, drugs, rock 'n' roll -
Importantly, Lieb said, Vice has been able to gain a following among young men, who are noticeably absent on mainstream media.
"Vice has made its mark by being subversive. They use sex, drugs rock 'n' roll and violence," Lieb told AFP. "They are providing the content these consumers want."
Vice describes itself as "a global media brand producing and distributing premium digital media across platforms for 18-34 year olds."
It was founded in Canada as a print magazine by Suroosh Alvi, described in some reports as a recovering heroin addict, and Shane Smith, whose numerous tattoos give him the look of a biker gang member.
It claims 220 million unique visitors and 500 million video views per month, and has 4,000 employees in 35 offices worldwide. It also has partnerships with YouTube, Facebook and Twitter.
Vice gained notoriety for sending former NBA star Dennis Rodman to North Korea last year. It also won praise for a five-part documentary on the inner workings of IS, the militant Islamist group in the Middle East.
Vice operates a popular YouTube channel and also produces news programming for Time Warner's HBO.
Ken Doctor, analyst with the media research firm Outsell, said Vice has take a page from the playbook of sports media group ESPN, focusing heavily on a particular demographic group.
"Its attractiveness and increasing valuation are driven by its highly diversified business model, which is being proven out on ramping revenue."
Doctor added that Vice has been innovative in creating its own in-house digital advertising agency and by developing a modern studio for content sold to HBO and European television.
Vice is believed to be moving to annual revenues of $500 million based on that, "its valuation seems justifiable," Doctor said.
- Shift to digital-only -
Vice is perhaps the most prominent of the digital-only news outlets which have been emerging in recent years, along with groups like the Huffington Post, and BuzzFeed, which last month raised $50 million at a valuation of $850 million.
According to a Pew Research Center study released in March, online news ventures have added nearly 5,000 US media jobs in the past few years, while most traditional news organizations have struggled.
Amy Mitchell, director of journalism research for Pew, said operations like Vice and BuzzFeed have grown "by marrying technology expertise and journalistic expertise in a way that hasn't happened before."
And she noted that the digital outlets "are thinking about news and information in an international way," which broadens
But Mitchell said digital-only news outlets are still a relatively small slice of the US media landscape, with the newspaper sector still employing some 38,000 people even after years of deep cuts.
While the trajectory is moving in favor of digital, Mitchel said it's yet clear if these operations can be profitable, since most of the money is coming from capital investments.
"There's no clear evidence at this point of a new kind of revenue model to support these news operations purely from the news they are producing," she said.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today vice media bad boy strategy pays off handsomely Arab Today, arab today vice media bad boy strategy pays off handsomely

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today vice media bad boy strategy pays off handsomely Arab Today, arab today vice media bad boy strategy pays off handsomely

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today A no-frills business success

GMT 07:00 2017 Wednesday ,20 September

A no-frills business success
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today France opens door to post-2025 talks

GMT 05:16 2017 Wednesday ,20 September

France opens door to post-2025 talks
Arab Today, arab today Equifax executives step down

GMT 16:16 2017 Saturday ,16 September

Equifax executives step down
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today New Zealand opposition looks

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks
Arab Today, arab today France hopeful of persuading Trump

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Five trends at the Frankfurt auto show

GMT 12:04 2017 Monday ,18 September

Five trends at the Frankfurt auto show
Arab Today, arab today Renault-Nissan to launch

GMT 10:44 2017 Saturday ,16 September

Renault-Nissan to launch
Arab Today, arab today Eman Al Assy receives three offers

GMT 06:31 2017 Saturday ,16 September

Eman Al Assy receives three offers
Arab Today, arab today 5,000 'Dieselgate' deaths in Europe per year

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year

GMT 11:10 2017 Friday ,15 September

Fadl Shaker retreats from surrendering himself

GMT 05:05 2017 Tuesday ,12 September

Pregnant woman's suicide roils China

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 15:49 2017 Friday ,15 September

'Severe' Typhoon Doksuri pounds Vietnam

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:26 2017 Wednesday ,20 September

Opioid overdose deaths take 2.5 months

GMT 11:40 2017 Monday ,18 September

Russia and Iraq restore air travel

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:56 2017 Friday ,15 September

Apple's grand plan in Ireland held up by a forest

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday