Arab Today, arab today mobile advertising market will lead sector\s growth
Last Updated : GMT 14:23:00
Arab Today, arab today
Arab Today, arab today

Mobile advertising market will lead sector\'s growth

Arab Today, arab today

Arab Today, arab today Mobile advertising market will lead sector\'s growth

Dubai - Arabstoday

Global mobile advertisement spending is projected to double in 2011 to $3.3 billion (Dh12.1 billion) due to the increasing number of favourable factors in the technology market, according to a recent Gartner report. It could reach $20.6 billion in 2015. The report titled Forecast: Mobile Advertising, Worldwide, 2008-2015, predicts the mobile advertising market will record the highest growth in in-app display and mobile video advertising. \"Mobile advertising is now recognised as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns,\" said Stephanie Baghdassarian, research director at Gartner. \"For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 per cent of the total advertising budget in 2010 to over 4 per cent in 2015.\" The growing market for mobile advertising is attributed to the presence of \"different players\" ranging from communication service providers to ad networks. While the growth is expected to continue in the short term, \"this doesn\'t mean, by any stretch, that the experience delivered by mobile advertising will reach its optimum point in that timeframe,\" said Andrew Frank, vice-president for research at Gartner. \"We expect that targeting and contextualisation, especially in social sites and applications, will carry on improving throughout the forecast.\" The Connecticut-based Gartner is among the leading global IT research and advisory firms. Established in 1979, it has clients in nearly 80 countries and 1,250 research analysts and consultants, according to its website. At the same time, the spread of the smart phones is another factor for the anticipated rise in revenues, seniors at Gartner were quoted as saying. \"As the adoption of smart phones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers,\" said Frank. \"Brand marketers who want to include mobile in their advertising initiatives should not delay their trials, and should have their budgets in place now to take advantage of mass consumer adoption of smart phones and media tablets.\" However, not all the types of mobile advertising have the same prospects, and not all the regions have equal prospects, added the report. For example, mobile search, which includes paid positioning on maps \"will spearhead mobile ad spending,\" according to Gartner. The Asia-Pacific and Japan region will remain the leading market throughout the forecast period. It will account for 49.2 per cent of mobile advertising in 2011 and 33.6 per cent of the global markets in 2015. However, it is anticipated that North America and Western Europe will come at the top of the list of the promising regions, and will represent 28 and 25 per cent of the global spend by 2015. From / Gulf News

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today mobile advertising market will lead sector\s growth Arab Today, arab today mobile advertising market will lead sector\s growth

 



Arab Today, arab today
Arab Today, arab today Prepares to present her new collection

GMT 14:29 2017 Monday ,20 February

Prepares to present her new collection
Arab Today, arab today Tourism shows signs of recovery

GMT 09:59 2017 Monday ,20 February

Tourism shows signs of recovery
Arab Today, arab today Sarah Belamesh designs antiques of "ceramic"

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"
Arab Today, arab today 11 family members dead in rebel push

GMT 07:57 2017 Tuesday ,21 February

11 family members dead in rebel push
Arab Today, arab today To probe sexual harassment claims

GMT 10:08 2017 Tuesday ,21 February

To probe sexual harassment claims

GMT 03:43 2017 Saturday ,11 February

National Media Council's New Logo Launched

GMT 15:06 2017 Friday ,10 February

383 violations against media freedoms during 2016

GMT 15:33 2017 Thursday ,09 February

Egypt backs Trump’s media criticism

GMT 01:44 2017 Wednesday ,08 February

Dubai Media City and Thomson Reuters host blood drive

GMT 18:39 2017 Tuesday ,31 January

Seven aspiring filmmakers join image nation Abu Dhabi
View News in Arabic - Media: آخر الأخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today 63-Year-Old Woman Delivers Baby

GMT 12:35 2017 Tuesday ,21 February

63-Year-Old Woman Delivers Baby
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Nissan enhances sales in most markets

GMT 14:08 2017 Monday ,20 February

Nissan enhances sales in most markets
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Ahmed Fahmy stresses he did not ignore singing

GMT 06:34 2017 Sunday ,19 February

Ahmed Fahmy stresses he did not ignore singing
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 21:11 2017 Saturday ,18 February

Egypt to hold first session of Arab film festival

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 23:29 2017 Thursday ,16 February

Home built on sand castles-style costs $8m

GMT 14:51 2017 Monday ,20 February

Ways to acquire presentation skills

GMT 19:16 2017 Friday ,17 February

Aziz House ready to host the tourists

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 12:39 2017 Monday ,20 February

newest smartphone another winner for Huawei

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday