blog spotlight caramelized thoughts
Last Updated : GMT 19:57:20
Arab Today, arab today
Arab Today, arab today

Blog Spotlight: Caramelized Thoughts

Arab Today, arab today

Arab Today, arab today Blog Spotlight: Caramelized Thoughts

Blog Spotlight
Arab today

Jordanian architect Lama Haddadin shares her passion for food and cooking on her Caramelized Thoughts blog. MediaSource spoke with Lama about her most memorable blogging moments, how she prefers to work with PR, and her take on the Jordanian blogosphere.

What inspired you to start blogging? 
Food is passion, you either have it or you don’t. I always wanted to spread food culture across the Arab world….and I have managed to reach even further than I thought.

Who is your blog aimed at? 
I write for people who love eating tasty food, but think it’s too hard to make. I simplify recipes and use easy techniques to make it less confusing. I also enjoy writing to enlighten people about places they can visit for a good bite.

What have been the highlights of your blogging career so far?
I would say there are several that stand out: 

• Holding events to support the King Hussein Cancer Center (using the hashtag #food4cause). I have held a few events to fundraise for the center which made me feel like the blog made a positive contribution.

• Meeting top influencers like Glen Gilmore, Sean Gardner, Gina Stark and Deb Hopewell in Jordan was great and, if it wasn’t for my blog, I wouldn’t have been able to.

• Getting recognition from the Gulf Food Exhibition 2014 - they asked me to cover their event as one of the top food blogs in the area.

How do you measure blogging success?
My measure of success is getting recognised by people and owners of food venues as a person who is specialised in that area.

How would you describe the blogging scene in Jordan? 
There were more bloggers in the past but a lot of bloggers are now just using microblogging sites like Twitter, Facebook and Instagram. It would be nice to see more active bloggers. 

How do you work with PRs and marketers? 
I love to work on a consultancy basis to help them see the strengths and weaknesses of their clients.

What kind of press material is useful for your blog? 
I am happy to receive PR that highlights events for a good cause, and maybe openings of restaurants that I have worked on as a consultant.

Any advice for PRs and brands wanting to pitch or work with you? 
Know the value of your blogger and how important they are for a certain industry. I’m a dedicated person who likes to finish work on time so be clear on all points. I don’t like delays in schedules or people who underestimate the value of my time. Preplanning and flexibility is essential. I love to travel and have no problem trying any kind of food - so long as it’s not still alive while I’m eating it!

What social media platforms have worked best for you? 
I tend to use Twitter and Facebook most, but I’m ready to venture into Instagram.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

blog spotlight caramelized thoughts blog spotlight caramelized thoughts

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

blog spotlight caramelized thoughts blog spotlight caramelized thoughts

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Banyan Tree Phuket Takes Festive Season

GMT 01:34 2017 Friday ,17 November

Banyan Tree Phuket Takes Festive Season
Arab Today, arab today Keep kids busy at Thanksgiving gatherings

GMT 11:14 2017 Friday ,10 November

Keep kids busy at Thanksgiving gatherings
Arab Today, arab today Israel ready to cooperate with Saudi

GMT 06:31 2017 Friday ,17 November

Israel ready to cooperate with Saudi
Arab Today, arab today Top Democrat faces investigation

GMT 09:50 2017 Friday ,17 November

Top Democrat faces investigation
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Australian academic's book pulled

GMT 15:20 2017 Monday ,13 November

Australian academic's book pulled
Arab Today, arab today Angola oil boss sacked by father's protege

GMT 11:15 2017 Thursday ,16 November

Angola oil boss sacked by father's protege
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Baidu speeds up AI progress

GMT 11:46 2017 Friday ,17 November

Baidu speeds up AI progress
Arab Today, arab today Urban, young and active?

GMT 11:01 2017 Thursday ,16 November

Urban, young and active?
Arab Today, arab today Ayten Amer happy for “The Flood” success

GMT 08:06 2017 Wednesday ,15 November

Ayten Amer happy for “The Flood” success
Arab Today, arab today Unloved vultures fight for their survival

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 08:21 2017 Tuesday ,14 November

Nelly Karim focuses on humanitarian roles

GMT 09:23 2017 Wednesday ,15 November

Years melt away as Bening & Bell play unlikely lovers

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 13:40 2017 Monday ,13 November

Pollution spikes in Delhi amid warnings

GMT 11:49 2017 Thursday ,17 August

Egyptian artist presents new collection of designs

GMT 10:55 2017 Thursday ,16 November

UN warns fuel running out

GMT 01:04 2017 Wednesday ,15 November

In Morocco, a blue tourist town

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday