Abu Dhabi Media (ADM), has reaffirmed its commitment to the role of the media in helping to support social and cultural development by appointing Abdul Raheem Al Bateeh as Director of Public Service Affairs. Commenting on the appointment, Saif Ghobash, Chief Operating Officer, Abu Dhabi Media, said: \"In today\'s interlinked world the global media is a critical force in shaping social and cultural identity. We have a tremendous responsibility to provide the platforms, networks and content that not only protect national heritage but also reflect the progressive and inclusive nature of Arab society. \"This is particularly significant given the rapid pace of development in the United Arab Emirates and our role in supporting the Abu Dhabi vision. Al Bateeh is a first class journalist who has experienced the rise of citizen journalism - the ability of anyone, anywhere to shape the news - and will play a central role in advancing our public services locally, regionally and internationally.\" ADM\'s public service agenda has two primary purposes. Firstly, through its networks and platforms ADM is a vital force in communicating the UAE\'s position on regional and international affairs and, specifically, the nation\'s values of moderation, tolerance, peace and dialogue.