volkswagen\s up enters small car market
Last Updated : GMT 03:51:06
Arab Today, arab today
Arab Today, arab today

Volkswagen\'s up! enters small car market

Arab Today, arab today

Arab Today, arab today Volkswagen\'s up! enters small car market

Dubai - Arabstoday

It all came about on an airplane. The thought that Volkswagen needed another new car, smaller than the Polo and to be called the up!, dawned on Volkswagen executives over the Atlantic as they travelled back to Germany from the United States. Realising that customers in the US were downsizing, Volkswagen\'s boss, Professor Martin Winterkorn, charged his staff with coming up with a brand new small car. With designer Walter de\'Silva on board the same flight, he sketched the outline of what would become the new baby. It is a nice story, even if it might be a little hard to believe. What is clear is that the world really is beginning to downsize. While here in the Middle East there are no signs of a slowdown in the consumption of petrol, in Europe, alternative methods of propulsion are being seriously explored. The electric car is beginning to appear on European roads and while it might take a while for this new technology to be truly accepted, there is a movement to smaller, cleaner engines. Early Volkswagens were light and had frugal engines so, in a way, a return to this idea isn\'t ground-breaking, and you can look into Volkswagen\'s recent past to see cars like the Lupo and Fox. These three-door, small cars failed to capture the imagination and customers in the same way that models like the Beetle, Polo and Golf did and that is probably because they were relatively heavy, slow and lacked any real personality. But it would appear that Volkswagen has big plans for its newest arrival. At our preview drive of the up!, Prof Winterkorn spoke about \"something that will stir things up\" and \"attack growth markets\" and, given the brand\'s huge success with cars like the Golf, you feel that if Volkswagen properly applied itself to its smallest car then it might enjoy success with that too. And this time around it looks like it has taken things more seriously. Unlike its predecessor, the up! forgoes cartoon-like looks in favour of something altogether more modern. In an age where the iPad is king, this might just become one with four wheels. The up! has a friendly face with a large VW badge sitting on a \"smiling\" grille. The lights are designed to make the car look more \"intelligent\" and the design team has managed just that with this car. Gone are the doe-eyed looks of previous cars. This time around the up! appears to have more purpose. In this region we are used to large cars, so the up!\'s diminutive size would make it stand out. It is 100mm longer than the old Lupo and 13mm longer than the larger Volkswagen Fox, but while those cars felt very small inside, the packaging of the up! is very clever. The design manages to mask what is quite a high roofline and even someone of more than 180cm in height will find getting comfortable up front easy. And perhaps more surprisingly is the fact that the same tall person will actually be able to sit in the rear without too much difficulty. That is not something you could say about most of the up!\'s rivals. At the rear is a relatively small (251L) luggage space, with a collapsible floor, which in some markets will be filled with a space-saver spare wheel.Inside, the dashboard is bright and cheerful, with its colour matching that of the exterior. Being a Volkswagen, the interior plastics are very good, especially in the areas where your hands and eyes spend the most time. The centre console is simple with basic controls, but where the up! does live up to its quirky, modern image is in the additional navigation system that can be fitted to the top of the dashboard. This unit will be called a Portable Infotainment Device (PID), and will not only work as a GPS system, but there will also be a range of downloadable \"apps\". Unlike many other similar devices, the user simply snaps the PID into place above the centre console. And this system works together with the car much better; navigation, telephone and infotainment can be controlled and viewed via the PID touch-screen. The apps developed for the up! will be available to download.

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