Arab Today, arab today ford fiesta
Last Updated : GMT 09:51:30
Arab Today, arab today
Arab Today, arab today

Ford Fiesta

Arab Today, arab today

Arab Today, arab today Ford Fiesta

Dearborn - Arab Today

Fiesta was first of a wave of new global products from Ford that has helped the company turn the tables on imports in the United States, with increasing sales and a pace of millennial market share growth that soon could make Ford the top auto brand for young buyers. The new Fiesta is significantly freshened, with more style, technology and fuel efficiency – keys to Ford’s sales and young-buyer surges. Fiesta has helped outsell Toyota and Scion’s three subcompact vehicles, 45,831 units to 32,510 units in 2013. Based on Polk retail registration data, the Ford brand has had the fastest retail share growth of any U.S. brand among shoppers 18 to 34 years old, posting an 80 percent increase from the first half of 2009 to the first half of 2013, compared to a 35 percent increase for the industry overall. “Fiesta started the momentum we are seeing across our car and crossover lineups, which is helping us attract younger buyers and grow in coastal markets where the imports long have dominated,” says Amy Marentic, marketing manager, large cars and crossovers. “We are adding the EcoBoost engine and MyFord Touch to the new Fiesta because we have younger buyers switching to us for unique features such as SYNC that cannot be found on other small cars.” The data indicate Ford brand retail share increased with these buyers 3.1 points, from 9.4 percent to 12.5 percent during that time – more than any brand in America. This growth is led by Ford vehicles such as Fiesta, Focus, C-MAX, Escape, Fusion and Explorer – which combined account for nearly 70 percent of the increase. The new Fiesta features MyFord Touch® driver connect technology, and later this year will offer Ford’s acclaimed 1.0-liter EcoBoost® engine. Fiesta also offers a rear view camera, leather seats and sunroof – features not available on Toyota Yaris or Scion iQ or xD. Fiesta SE with Super Fuel Economy package is EPA-rated at 41 mpg highway, the only subcompact to achieve more than 40 mpg. These types of innovations are helping Fiesta draw a younger audience of 46 percent gen Y and gen X buyers compared to Toyota and Scion’s 36 percent subcompact average, according to internal Ford data. Ford SYNC®, Fiesta’s voice-activated technology, is cited as an important purchase reason by 54 percent of buyers compared to Toyota’s 37 percent average. The subcompact B-segment is a key market for cultivating loyalty, and is the fastest-growing non-premium segment in the United States. Nearly one-third of Fiesta customers are first-time buyers, and 67 percent choose another Ford when it comes time to trade in. Fiesta is a top Ford vehicle for bringing in buyers on the coasts, with 45 percent of its customers on the east or west coast, compared to the company’s 38 percent average across the lineup. These younger consumers trend toward smaller vehicles that fit with more urban lifestyles. They are also looking for a car that offers strong fuel economy while not sacrificing the fun-to-drive factor. “Gone are the days when loading up a B-segment vehicle meant adding power windows, door locks and air conditioning,” says Marentic. “Today’s millennials and gen Xers demand the kinds of technology features that allow them to stay connected while behind the wheel, and to fully integrate the mobile devices they depend on every day.” One Ford, many innovations Thanks to One Ford global product strategy and Fiesta’s roots as one of the top-selling vehicles in the world, North American customers benefit from advanced innovations not found on competitors such as Toyota Yaris or Scion xD. Fiesta technologies include standard SYNC and an available 6.5-inch LCD screen with MyFord Touch, AppLink™, rear view camera and sensors, Intelligent Access with push-button start and Sony HD Radio. Further, Fiesta allows for personalization through touches such as an adaptable ambient lighting system and custom exterior graphics, as well as higher-end options such as leather seats and a sunroof. For 2014, Fiesta offers new powertrain options, with increased performance from the efficient, 197-horsepower 1.6-liter EcoBoost engine in the new Fiesta ST, along with the award-winning 1.0-liter EcoBoost engine. “Younger buyers are savvy consumers, what we call forensic buyers, with reams of data at their fingertips,” says Marentic. “They can find out nearly instantly if your car has as many bells and whistles as others, and if it is a good value.” Source: corporate.ford

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ford fiesta Arab Today, arab today ford fiesta

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ford fiesta Arab Today, arab today ford fiesta

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Russia and Iraq restore air travel

GMT 11:40 2017 Monday ,18 September

Russia and Iraq restore air travel
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today 600,000 children may flee to Bangladesh

GMT 06:49 2017 Monday ,18 September

600,000 children may flee to Bangladesh
Arab Today, arab today Equifax executives step down

GMT 16:16 2017 Saturday ,16 September

Equifax executives step down
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today New Zealand opposition looks

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks
Arab Today, arab today 5,000 'Dieselgate' deaths in Europe per year

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Five trends at the Frankfurt auto show

GMT 12:04 2017 Monday ,18 September

Five trends at the Frankfurt auto show
Arab Today, arab today Renault-Nissan to launch

GMT 10:44 2017 Saturday ,16 September

Renault-Nissan to launch
Arab Today, arab today Eman Al Assy receives three offers

GMT 06:31 2017 Saturday ,16 September

Eman Al Assy receives three offers
Arab Today, arab today 'Severe' Typhoon Doksuri pounds Vietnam

GMT 15:49 2017 Friday ,15 September

'Severe' Typhoon Doksuri pounds Vietnam

GMT 11:10 2017 Friday ,15 September

Fadl Shaker retreats from surrendering himself

GMT 05:05 2017 Tuesday ,12 September

Pregnant woman's suicide roils China

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 10:25 2017 Thursday ,14 September

Greece fumbled oil spill response

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:45 2017 Sunday ,17 September

France's hurricane-hit St Martin

GMT 11:53 2017 Saturday ,16 September

Jolie effect helps Namibian tourism

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:56 2017 Friday ,15 September

Apple's grand plan in Ireland held up by a forest

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday