india\s ratan tata sees brighter future for upmarket nano
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

India's Ratan Tata sees brighter future for upmarket Nano

Arab Today, arab today

Arab Today, arab today India's Ratan Tata sees brighter future for upmarket Nano

New Delhi - AFP

India's struggling Tata Nano, billed as the world's cheapest car, could still have a strong future with a more upmarket image, says Tata group tycoon Ratan Tata, as the company looks to give the hatchback a new start. Tata told US business channel CNBC late Friday he still had high hopes for the tiny Nano in its home market and abroad. "A re-launched Nano with some of the differences that we're trying to incorporate, yes I do" believe it has good prospects, Tata said. "We are going to relaunch the car not as the cheapest car" but with a different "image", Tata said, without giving a timeframe. When Tata Motors -- part of India's giant Tata group -- launched the Nano in 2009, analysts said it would revolutionise how millions in India travelled. But after poor sales, it become clear the car's unique selling point -- its price -- had backfired. Tata said the branding of the jelly-bean shaped vehicle as the world's cheapest car was a mistake. "It became termed as a cheapest car by the public and, I am sorry to say, by ourselves," Tata said, calling the branding "unfortunate". Rather than embracing the Nano, the poorer but still status-conscious customer base the car was targeting largely shunned the "cheap" tag and opted for slightly pricier rivals. The base model initially sold for a price of 100,000 rupees ($1,600). "The Nano should have been marketed towards the two-wheeler owner," said Tata, who trained as an architect and worked closely on the design. It was "conceived to give people who rode on two wheels with the whole family an all-weather safe form of affordable transportation, not the cheapest", he said. Families of four and five are regularly seen balancing precariously on motorcycles weaving through India's notoriously lethal congested traffic. "Maybe it could get launched in another country like Indonesia, where it doesn't have the (cheap) stigma and the new image comes back to India," Tata said. "Or maybe it could be launched as a changed product that gets marketed in Europe. There's a lot of interest in the Nano outside India," Tata said. Tata Motors, which also produces the successful British luxury Jaguar and Land Rover marques, had aimed to sell around 25,000 Nanos a month. But between April and October, it sold just 12,322 units. The base model, sold without air conditioning, now costs 145,000 rupees.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

india\s ratan tata sees brighter future for upmarket nano india\s ratan tata sees brighter future for upmarket nano

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

india\s ratan tata sees brighter future for upmarket nano india\s ratan tata sees brighter future for upmarket nano

 



GMT 10:06 2012 Saturday ,28 July

Querrey advances at ATP LA Open

GMT 21:15 2017 Thursday ,01 June

Trump condemns deadly Kabul explosion

GMT 02:15 2017 Thursday ,24 August

Is your country on the Qatar free entry list of 80?

GMT 19:48 2016 Monday ,03 October

Controversial boxing champ Tyson Fury retires

GMT 08:20 2015 Tuesday ,08 December

PC market woes show no sign of easing

GMT 17:27 2017 Tuesday ,25 April

20 Yemeni soldiers killed, injured in explosion

GMT 11:52 2017 Saturday ,30 December

OIC condemns Mar Mina Church attack

GMT 00:03 2017 Saturday ,25 March

Arab Meeting to Examine Anti-Corruption Methods

GMT 13:12 2017 Thursday ,20 April

Deputy premier meets Arab League chief

GMT 14:13 2014 Friday ,10 January

Opel Astra GTC

GMT 18:27 2016 Tuesday ,02 August

Turkish Foreign Minister arrives in Islamabad

GMT 11:27 2016 Tuesday ,13 December

Saudi woman arrested for challenging social norms
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday