Bosch, one of the leading suppliers of automobile components, has introduced innovations like the driver assistance systems that can save lives on GCC roads.
Driver assistance systems like a warning signal or a display of a coffee cup on the dashboard to remind a driver to take a break after a long stretch on the road can be crucial, it said.
New research from Germany suggests that almost a quarter – 680,000 – of the 2.95 million new cars registered last year can warn a tired driver before he or she causes an accident.
Driver drowsiness detection is the driver assistance function most frequently installed in new cars, according to a Bosch evaluation of important new features.
Andreas Bodemer, vice president for Bosch Automotive Aftermarket, Middle East and Africa, said: “Fatigue at the steering wheel is highly dangerous for the high number of drivers in the GCC who travel long distances to and from work every day. The driver drowsiness detection system will constantly analyse the driver’s steering behaviour to spot patterns typical of fatigue, as well as registering any abrupt, small steering motions. Nearly one in four new cars in Germany now has this technology, which we know will have a major impact here in the GCC too.”
Other new technology features which are increasingly installed include intelligent headlight control, found in 20 per cent of all new cars, which automatically turns the low-beam headlight on or off as required, and automatic emergency braking, in 11 per cent of all new cars, which helps to avoid or mitigate the consequences of rear-end collisions.
Bodemer added: “Driver assistance systems are an essential step on the way to ‘vision zero’, the goal of eradicating road fatalities. Bosch expects to sell over two million radar and video sensors in 2014, more than twice as many as last year, meaning that driver assistance systems are becoming more and more important.”
GCC drivers can also benefit from the support of lane assistants which warn the driver with a vibration in the steering wheel when they unintentionally leave the lane or even when the car gets too close to the edge of the lane by gently, but firmly, steering the vehicle back into the lane.
As one of the automotive industry’s biggest suppliers, Bosch covers the entire product range of driver assistance systems. In developing the Anti-lock braking system (ABS) and Electronic stability control (ESP) systems, the company laid the foundation early on for traffic with fewer accidents. Powerful computers ensure that the assistance systems react rapidly and can think as well as a good driver can.