Hyundai Motor Company, has launched its all-new Sonata mid-size sedan in the Middle East.
The brand-new Sonata is the second Hyundai model to feature the brand’s Fluidic Sculpture 2.0 design concept, while also offering modern styling, excellent performance, and the practical application of the company’s latest technologies such as smart trunk function and blind spot detection.
The improved 7th generation model is the result of three years of research and development conducted by Hyundai in the Middle East and around the globe, in order to maximize product competitiveness and satisfy the diverse needs of the Middle East market and is now on sale across the region.
Unveiled at the Royal Automobile Museum of Jordan, the new Sonata is expected to continue the popularity of a model that has traditionally been one of Hyundai’s best-selling models in the Middle East since it was first introduced. In 2013, the Sonata sold over 26,000 units across the Middle East – a region that is set to become Hyundai’s biggest market after the US. Since its introduction in 1985, cumulative global sales of the Sonata have reached almost seven million units.
Tom Lee, vice president and head of Hyundai Africa and Middle East regional headquarters, said: “The all-new Sonata has been subjected to numerous performance tests, and has undergone thorough quality checking, both on a global level, and on-ground in the Middle East, and we believe that the model represents a significant step forward in all aspects in the mid-size sedan segment.”
Lee added, “The latest Sonata features some of Hyundai’s most advanced technologies, and has achieved top-class safety ratings according to both internal and external testing. Our aim was to create a world class mid-size sedan through innovation while maintaining the model’s heritage, and we are confident that the all-new Sonata will prove extremely popular with our customers throughout the region.”