Arab Today, arab today a former ferrari designer to lead lanciachrysler integration
Last Updated : GMT 12:13:37
Arab Today, arab today
Arab Today, arab today

A Former Ferrari Designer To Lead Lancia-Chrysler Integration

Arab Today, arab today

Arab Today, arab today A Former Ferrari Designer To Lead Lancia-Chrysler Integration

Rome - Arabstoday

Lorenzo Ramaciotti to lead design team that will establish a common design language for the two brandWhat is the common denominator between Fiat Group and Chrysler LLC? So far it was only Sergio Marchionne, the architect of Fiat\'s takeover of Chrysler and who also serves as the CEO of both companies.There are also a few Lancia models based on Chrysler cars and Chrysler cars based on Lancia\'s. However Marchionne is not satisfied with that level of integration, that is only badge engineering.Now he aims to create stronger links and more substantial integration between the two nameplates in order save costs and double sales.In order to achieve his goal he chose Lorenzo Ramaciotti, Fiat Group\'s chief of design since 2007 is to lead a design team that will develop cars for the two brands.\"We are trying to find an international language, which could have a place both here in Italy and in the U.S.,\" said Ramaciotti to Bloomberg.com. \"If you put all the models into the showroom, they must fit together. It\'s a delicate problem.\"Before joining Fiat, Ramaciotti had worked for Pininfarina, the Italian coachbuilder, for 32 years. He was involved in the design of Ferrari cars, among them the 612 Scaglietti. He headed Pinifarina Design for almost 20 years and under his watch the company created some 20 concept cars for various customers.However his latest mission, to combine the two worlds, that of European car design with that American car design is going to be his toughest task, as Marchionne\'s ambition is to sell 800,000 Lancia-Chrysler cars by 2014, more than double the current sales volume.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today a former ferrari designer to lead lanciachrysler integration Arab Today, arab today a former ferrari designer to lead lanciachrysler integration

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today a former ferrari designer to lead lanciachrysler integration Arab Today, arab today a former ferrari designer to lead lanciachrysler integration

 



Arab Today, arab today Designer Rania Adel reveals her new collection

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan

GMT 14:47 2017 Monday ,20 February

McLaren to unveil new supercar at Geneva Motor Show

GMT 01:22 2017 Monday ,20 February

Hyundai to debut all-new 2018 Accent

GMT 07:09 2017 Tuesday ,14 February

This cool, all-electric car is yours for Dh275,000

GMT 05:46 2017 Monday ,13 February

All-new Hyundai i30 wins top design award

GMT 12:38 2017 Friday ,10 February

Euro Motors welcomes new BMW 5 Series sedan

GMT 12:35 2017 Friday ,10 February

Infiniti Q60 Red Sport 400 set for Mideast debut

GMT 12:12 2017 Tuesday ,07 February

BMW to showcase latest models at Geneva show
View News in Arabic - Auto: سوق السيارات
Arab Today, arab today
Arab Today, arab today

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 23:13 2017 Sunday ,18 June

New ransomware virus attacking mobiles in Oman
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday