Arab Today, arab today volkswagen sticks by \racist\ super bowl ad
Last Updated : GMT 04:36:09
Arab Today, arab today
Arab Today, arab today

Volkswagen sticks by \'racist\' Super Bowl ad

Arab Today, arab today

Arab Today, arab today Volkswagen sticks by \'racist\' Super Bowl ad

Washington - AFP

Volkswagen of America said Tuesday it\'s going ahead with a Super Bowl ad that some critics are calling racist because it depicts a cheerful white office worker speaking in a Jamaican accent. Titled \"Get In, Get Happy,\" the 60-second spot has been seen more than 614,000 times since it went up on the German automaker\'s YouTube account ahead of Sunday\'s American football championship. \"No worries, mon, every-ding will be all right,\" Dave, the commercial\'s Beetle-driving lead character from Minnesota, tells his grumpy workmates. \"Turn da frown dee other way around.\" \"I was shocked... This is so racist,\" said Barbara Lippert of Mediapost.com on NBC\'s \"Today\" show, while Charles Blow, a New York Times columnist who is black, told CNN the ad was \"blackface with voices.\" Mark Gillies, manager of product and technology communication at Volkswagen of America, told AFP the ad -- with a soundtrack from reggae giant Jimmy Cliff -- had been tested before \"a diverse audience\" that included Jamaicans. \"This is the ad you will see\" on Sunday, he told AFP. \"The plan is to air the ad with the Super Bowl. That hasn\'t changed since it aired (on YouTube) yesterday.\" He added: \"The message of the ad, which some people seem to have lost, is that you drive something like a Beetle, and it brightens your day up.\" YouTube viewers seemed to agree. By late afternoon Tuesday, more than 3,000 had given the ad a thumbs-up -- versus a tad over 200 who disliked it. Even reggae star Cliff -- who also stars in another Volkswagen ad released in tandem with \"Get In, Get Happy,\" -- was delighted. \"Let\'s keep spreading good vibes in 2013!\" he said on his blog. \"Blessed Love to Everyone! Lots more to come!\"

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today volkswagen sticks by \racist\ super bowl ad Arab Today, arab today volkswagen sticks by \racist\ super bowl ad

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today volkswagen sticks by \racist\ super bowl ad Arab Today, arab today volkswagen sticks by \racist\ super bowl ad

 



Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Zainab Fadel Oglu designs “Shakerin” mosque

GMT 12:13 2017 Thursday ,11 May

Zainab Fadel Oglu designs “Shakerin” mosque
Arab Today, arab today Seeks to move past rift with Israel

GMT 08:00 2017 Monday ,08 May

Seeks to move past rift with Israel
View News in Arabic - Auto: أخبار السيارات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Mozambique's gas boom dream under threat

GMT 16:29 2017 Monday ,08 May

Mozambique's gas boom dream under threat
Arab Today, arab today Prepares to give stargazers an eyeful

GMT 13:38 2017 Monday ,06 March

Prepares to give stargazers an eyeful
Arab Today, arab today Jaguar displays XF Sportbrake line

GMT 14:36 2017 Monday ,08 May

Jaguar displays XF Sportbrake line
Arab Today, arab today BMW sees forecasts in reach

GMT 09:04 2017 Thursday ,04 May

BMW sees forecasts in reach
Arab Today, arab today Climate science: Bad news gets worse

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday