Arab Today, arab today sedans drive vw\s growth strategy
Last Updated : GMT 10:54:55
Arab Today, arab today
Arab Today, arab today

Sedans drive VW\'s growth strategy

Arab Today, arab today

Arab Today, arab today Sedans drive VW\'s growth strategy

Dubai - Arabstoday

Volkswagen recently ran a global campaign extolling driving efficiencies under the ‘Think Blue\' theme. For its Middle East operations, green is proving just as dominant a colour theme. The German carmaker recorded a supercharged January in these markets with sales doubling over the same period last year. \"Historically, January 2012 was the best month in the region,\" Stefan Mecha, managing director for the Middle East, said. The company is hoping that the strong start will continue well into the middle of the year, which is when its saloon brand, the Passat, shipped from the US will reach these markets. A lot is riding for Volkswagen on the ‘Made in the USA\' stamp. Currently, only the Passat from the German plants is shipped to this region. What the upcoming US deliveries will offer is a degree of flexibility to price the model below the current Dh90,000 and above commanded by the German-made cars. Passat pricing \"Pricing will be disclosed officially during the press launch of the car,\" Mecha said. \"Our customers will be very excited about the competitiveness of this car in terms of price and affordable innovations. \"We\'ve already begun the production process [at the US plant] and the final launch date will be announced once we finalise shipping details. We are following a clear strategy for the sedan models — Jetta introduced last year, Passat this year, Polo [at the] end of the year. \"We are also very proud of our new lifestyle model, the [Passat] CC, which is produced in Germany. Today the CC accounts for 15 per cent of total sales, and with the new Passat from the US, we believe that it has a huge potential and will account for 25 to 30 per cent of our sales. Currency fluctuations \"With our cars being produced in the Americas — like the Jetta and Passat — currency fluctuations will not influence our prices at all.\" Apart from the Passat, there will also be the new Scirocco R and CC models this year. Following an exceptionally strong regional performance in 2011, the company will want to ensure that the momentum is sustained. This is why it has to get its line-up and pricing spot-on for its sedan models. \"The [mid-tier] segment has always been highly competitive and very price sensitive,\" he added. \"We have not observed any changes or increased incentives, yet we clearly see that the Jetta in particular is well-positioned price-wise and features that allow it to enjoy increasing customer acceptance. \"Volkswagen has a clear strategy to grow the business in the Middle East — that has always been our goal.\" Models in demand Volkswagen recorded a 21 per cent growth in the Middle East during 2011, which was led by gains for the new Jetta launched last May. Also bolstering the line-up were the Golf R and Tiguan. Fleet sales also had a hand in last year\'s volumes, which included the first Volkswagen taxi fleet in Qatar through a collaboration with Mowasalat (Qatar Transport Company). The fleet business recorded sales growth of 20 per cent in these markets for the German brand.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today sedans drive vw\s growth strategy Arab Today, arab today sedans drive vw\s growth strategy

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today sedans drive vw\s growth strategy Arab Today, arab today sedans drive vw\s growth strategy

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Second US judge orders freeze

GMT 08:04 2017 Thursday ,19 October

Second US judge orders freeze
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Writing's on the wall for Trump, Zuckerberg

GMT 09:05 2017 Thursday ,19 October

Writing's on the wall for Trump, Zuckerberg
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Sidem reveals plan to improve education

GMT 15:52 2017 Friday ,06 October

Sidem reveals plan to improve education
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Climate-disrupting volcanoes helped topple

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mercedes says recalls 400,000 UK cars

GMT 06:56 2017 Tuesday ,17 October

Mercedes says recalls 400,000 UK cars
Arab Today, arab today Britain's Vauxhall to cut 400 jobs

GMT 10:53 2017 Sunday ,15 October

Britain's Vauxhall to cut 400 jobs
Arab Today, arab today Hussein Fahmy happy for honoring in festival

GMT 07:47 2017 Tuesday ,17 October

Hussein Fahmy happy for honoring in festival
Arab Today, arab today Three killed, 360,000 without power

GMT 05:11 2017 Tuesday ,17 October

Three killed, 360,000 without power

GMT 09:31 2017 Monday ,16 October

Dalal Abdel Aziz happy for “Seventh Neighbor”

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 18:49 2017 Monday ,16 October

India to close colonial-era military farms

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 23:42 2017 Monday ,16 October

Better Marriages Make

GMT 06:52 2017 Monday ,16 October

Airbus CEO says won't cling to job

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 03:59 2017 Sunday ,15 October

US mobile carriers Sprint, T-Mobile to merge

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday