Arab Today, arab today kia motors enters list of 50 best global green brands 2013
Last Updated : GMT 06:37:36
Arab Today, arab today
Arab Today, arab today

Kia Motors enters list of 50 Best Global Green Brands 2013

Arab Today, arab today

Arab Today, arab today Kia Motors enters list of 50 Best Global Green Brands 2013

Seoul - Arab Today

Kia Motors has been named 37th in Interbrand’s list of the 50 Best Global Green Brands 2013, a debut for the Korean car manufacturer in the annual ranking of sustainability and environmental performance of the world’s 100 most valuable brands. Interbrand assesses businesses based on market perception and the actual environmental performance of the company and its products and services. This latest recognition by Interbrand follows hot on the heels of Kia’s recent introduction to the 100 Best Global Brands 2012 rankings, in which Kia placed 87th. According to the 50 Best Global Green Brands 2013 study, Kia has placed eco-management at the forefront of its brand management strategy alongside its emphasis on quality and design management since 2006. Under this initiative, Kia has made huge strides in improving the performance of its vehicles, with a strong focus on enhancing fuel efficiency and a long-term aim for zero-emission vehicles. As a result of its efforts, Kia continues to be perceived as a leader in the environmental sustainability sector. “In our view, the best green brands are those that are not only vital, relevant, powerful and pioneering, but also profitable, ethical and ecologically responsible. We applaud Kia Motors’ efforts aimed at sustainability in all facets of its global operations that have enabled the company to be named as one of our Best Global Green Brands 2013,” said Jez Frampton, Global CEO of Interbrand. Kia’s commitment to increasingly efficient mobility is realized partly through the introduction of the latest green technologies to its growing range of products under the EcoDynamics umbrella to ensure the company remains ahead of global emissions regulations and continuously improves average fuel consumption of its entire product line-up. This includes the development of hybrid powertrains for the brand’s Forte model in Korea and Optima model in global markets, plug-in electric vehicles, full-electric vehicles and even hydrogen fuel-cell electric vehicles. Kia has also realized an increase in the environmental performance of its supply chain, production centers and logistics operations. The brand has been recognized for minimizing harmful emissions from its operations and reducing the use of water resources during the manufacturing process, as well as recycling more than 90 percent of the waste generated during production at domestic plants. Meanwhile, the brand brings its corporate social responsibility (CSR) activities together under the slogan, ‘A Better Way to Go,’ which has seen the introduction of the Green Light Project – a global initiative to build schools and provide school buses to children without access to education. The Green Light Project also runs disease prevention programs and mobile clinics. In 2012, Kia realized a 15 percent year-on-year increase in CSR investment. Tae-Hyun (Thomas) Oh, Executive Vice President and COO of Kia Motors Corporation, said, “Kia Motors continues to invest heavily in sustainable growth in environmental performance and corporate social responsibility around the globe. “We strive to create safe, economical and environmentally-friendly vehicles in all our manufacturing facilities, and our business practices have been developed to match this focus on sustainability. Kia employees around the world work hard to ensure sound environmental performance in all aspects of the business, and we will continue to invest in encouraging sustainable mobility,” Oh added. Source: kia.com

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today kia motors enters list of 50 best global green brands 2013 Arab Today, arab today kia motors enters list of 50 best global green brands 2013

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today kia motors enters list of 50 best global green brands 2013 Arab Today, arab today kia motors enters list of 50 best global green brands 2013

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today Lufthansa chief eyes up to 78

GMT 11:29 2017 Thursday ,21 September

Lufthansa chief eyes up to 78
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Huthis stage defiant rally 3 years

GMT 05:29 2017 Friday ,22 September

Huthis stage defiant rally 3 years
Arab Today, arab today Saudi Arabia to unblock internet calling apps

GMT 11:31 2017 Wednesday ,20 September

Saudi Arabia to unblock internet calling apps
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Ministry seeks to improve education

GMT 14:49 2017 Sunday ,17 September

Ministry seeks to improve education
Arab Today, arab today China lifts 10-year travel ban

GMT 18:09 2017 Thursday ,21 September

China lifts 10-year travel ban
Arab Today, arab today Puerto Rico, Virgin Islands brace

GMT 12:01 2017 Wednesday ,20 September

Puerto Rico, Virgin Islands brace
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mercedes pumps 1 bln euros    

GMT 06:04 2017 Friday ,22 September

Mercedes pumps 1 bln euros    
Arab Today, arab today Intel chips loaded in Waymo

GMT 14:43 2017 Wednesday ,20 September

Intel chips loaded in Waymo
Arab Today, arab today Actress Ream Hhagag prepares for a new film

GMT 09:40 2017 Tuesday ,19 September

Actress Ream Hhagag prepares for a new film
Arab Today, arab today France hopeful of persuading Trump

GMT 06:21 2017 Wednesday ,20 September

France hopeful of persuading Trump

GMT 12:14 2017 Monday ,18 September

Horia Farghaly happy for success of “Case G”

GMT 10:35 2017 Thursday ,14 September

New Zealand opposition looks

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 19:18 2017 Monday ,18 September

5,000 'Dieselgate' deaths in Europe per year

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 04:49 2017 Wednesday ,20 September

WHO urges Yemen to accept vaccines

GMT 16:04 2017 Tuesday ,19 September

Egypt tourism revival steady but slow

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 12:46 2017 Thursday ,21 September

Google likely to buy stake in Taiwan smartphone maker HTC

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday