Arab Today, arab today honda aims to be profitable in 201314
Last Updated : GMT 10:54:04
Arab Today, arab today
Arab Today, arab today

Honda aims to be profitable in 2013-14

Arab Today, arab today

Arab Today, arab today Honda aims to be profitable in 2013-14

Frankfurt - Arabstoday

Honda, hit by a dramatic appreciation in the yen, does not expect to be profitable in Europe until 2013-14 when 80 per cent of cars sold will be sourced from its British plant, its regional president said. Despite two straight years of losses and a market share of just over 1 per cent, Honda Europe President Manabu Nishimae said the carmaker had no plans to exit what is regarded as a fiercely competitive market crowded by competitors offering margin-eroding incentives to chase declining volumes. “The European car market is all about high technology and beautiful design, both for the exterior and interior. So our reputation among European customers affects demand in other regions,” he said. To better weatherproof the brand in Europe, Nishimae said he was looking every day for ways to cut its exposure to the yen, which finished off 2011 at a 10-year high to the euro. Imports into Europe presently make up 40 per cent of Honda’s sales in the region, including all Honda Accords, rendering many of the vehicles uncompetitive at current yen rates. “In Japan we will focus on the production of small and mini vehicles for the Japanese market,” he said. Nishimae said he wants to reduce imports to 20 per cent or less as soon as the company doubles annual output in its Swindon plant in Britain to nearly 180,000 vehicle this year. Honda also is considering whether to import Accords from the United States in the future, which could potentially cut down shipping times to about seven days from over four weeks. Nishimae additionally plans to hire more engineers to help inspect and certify the quality of European suppliers, from which Honda could then procure components. Only about 60 per cent of the auto parts Swindon currently sources are from Europe. “We are trying to increase local content month by month, even day by day. That’s why we would like to increase our R&D employees -without doing so it’s going to be difficult to expand local procurement,” he said. After missing out on sales of an extra 22,000 cars in 2011 because natural disasters in Japan and Thailand tore a hole in its supply chain, Nishimae expects sales this year to jump by around 25 per cent to 198,000 vehicles in a market estimated to shrink.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today honda aims to be profitable in 201314 Arab Today, arab today honda aims to be profitable in 201314

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today honda aims to be profitable in 201314 Arab Today, arab today honda aims to be profitable in 201314

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today Barcelona through George Orwell’s eyes

GMT 13:44 2017 Friday ,20 October

Barcelona through George Orwell’s eyes
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Residents get glimpse of Raqa in ruins

GMT 07:10 2017 Saturday ,21 October

Residents get glimpse of Raqa in ruins
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Sweden to get biggest car factory

GMT 14:10 2017 Friday ,20 October

Sweden to get biggest car factory
Arab Today, arab today Mercedes says recalls 400,000 UK cars

GMT 06:56 2017 Tuesday ,17 October

Mercedes says recalls 400,000 UK cars
Arab Today, arab today Actress Mona Zaki praises husband’s role

GMT 08:15 2017 Thursday ,19 October

Actress Mona Zaki praises husband’s role
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 09:56 2017 Friday ,20 October

Privacy Groups Warn of Perils

GMT 06:49 2017 Tuesday ,17 October

EasyJet, Lufthansa among seven to bid

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday