Arab Today, arab today gm takes aim at youth market with zippy little cars
Last Updated : GMT 23:12:04
Arab Today, arab today
Arab Today, arab today

GM takes aim at youth market with zippy little cars

Arab Today, arab today

Arab Today, arab today GM takes aim at youth market with zippy little cars

Detroit - AFP

General Motors took aim at the youth market Monday, showing off sporty new designs for their smallest, entry-level cars at the Detroit auto show. \"At Chevrolet we believe we can capture the hearts and minds of these new consumers and become one of the brands, across all industries, that they truly love,\" said John McFarland, head of Chevrolet\'s global marketing. \"And we\'re doing this by going back to the core values of what Chevrolet has stood for over 100 years: passion, performance, affordability, and a youthful spirit.\" Chevy\'s new subcompact Sonic is already selling well among the under-30 crowd and has helped boost grow the brand\'s share of young buyers by more than one percentage point over last year, GM said. GM will soon expand its compact car offerings to include the Sonic RS -- available in a few months - and the Chevy Spark, which is selling well in Europe and Asia and will expand to include an all-electric model in 2013. The two concept cars introduced in Detroit will further expand the brand\'s appeal, said Mark Reuss, president of GM\'s North American unit. They are both four-seater coups which would come in around $20,000 and achieve 40 miles per gallon in fuel economy if they make it to market. \"The Tru 140S is what we call an affordable exotic, designed to look confident, expensive and fast,\" Reuss said. \"Code 130R represents pure functional muscle. It celebrates an era of real performance -- but without the retro feel.\"

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today gm takes aim at youth market with zippy little cars Arab Today, arab today gm takes aim at youth market with zippy little cars

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today gm takes aim at youth market with zippy little cars Arab Today, arab today gm takes aim at youth market with zippy little cars

 



Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Auto: أخبار السيارات
Arab Today, arab today
Arab Today, arab today

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 11:09 2017 Sunday ,25 June

HUAWEI P10 the ‘guru’ of portrait shots
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday