ford to push german sales with new strategy
Last Updated : GMT 06:41:18
Arab Today, arab today
Arab Today, arab today

Ford to push German sales with new strategy

Arab Today, arab today

Arab Today, arab today Ford to push German sales with new strategy

Frankfurt - Arabstoday

Ford Motor Co., seeking to boost its image and its prices in Germany, is up against car buyers like Stefanie Weiland. \"Ford\'s reputation over here is deplorable,\" said Weiland, 46, a former Ford owner, as she shopped at a Volkswagen showroom in Berlin. \"I want a car to still be in good condition, both visually and in technology terms, after 10 years. That\'s what you get with a VW; these cars are unbreakable.\" Ford Chief Executive Officer Alan Mulally is aiming to replicate in Germany what he achieved in the US: use fuel economy and technology including voice-activated stereos to command more respect and cash from car buyers. Ford says its retail prices lagged VW by an average of 6.3 per cent in the past eight months. The Dearborn, Michigan-based automaker ranks fifth in sales, with 7.5 per cent of the German market, according to J.D. Power and Associates. That\'s less than half the 20.8 per cent for Volkswagen, founded in 1937 with a name that means the \"people\'s car\". Ford also trails Daimler AG\'s Mercedes Benz, Bayerische Motoren Werke AG\'s BMW, General Motor Co.\'s Opel brand and Audi, Volkswagen AG\'s premium line. To take on VW, Ford is promoting its ties to Germany and trying to position itself as a technology leader. This month, it outfitted 1,100 German sales people with iPads loaded with a special Ford sales application that demonstrates fuel-saving technology. It is doubling the size of its stand at the Frankfurt auto show in September, adding a test track and hands-on displays that will make it \"an adult science museum\", said Jim Farley, Ford global marketing chief. \"We\'re a discount brand to Volkswagen, the data is pretty clear and compelling,\" Farley said in an interview yesterday. \"We feel that the product facts are not in line with the perceptions of our brand.\" Ford ran newspaper ads touting the 40 million vehicles it has built in 80 years of car-making in Germany. At press conferences at its plants in Cologne, where Ford also has its European headquarters, and Saarlouis, Ford has highlighted that it employs 29,000 Germans and is the largest US investor in the country. \"One of the things we need to do is stop being shy about all of the things we\'ve done in Germany,\" Stephen Odell, chief of Ford of Europe, said in a July 8 interview. \"In Germany, we\'re possibly considered less German. Maybe that\'s our fault.\" Ford\'s outsider status is partially to blame for its transaction prices lagging VW in Germany, said Colin Couchman, a European auto analyst for IHS Automotive. German consumers view VW and other indigenous automakers as having better craftsmanship and more high-tech engines and features than Ford. \"The Ford brand is seen as wholly mainstream, whereas VW has a more upscale image,\" said Couchman, based in London. \"Opel is very much seen as a German brand. But Ford is still seen as an American brand.\" Ford\'s ranked near the bottom of a 2010 German survey of the most exciting automotive brands by the University of Applied Sciences in Bergisch-Gladbach. From / Gulf News

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ford to push german sales with new strategy ford to push german sales with new strategy

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ford to push german sales with new strategy ford to push german sales with new strategy

 



Arab Today, arab today
Arab Today, arab today Skincare PR Performance Full Year 2017

GMT 10:35 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Arab Today, arab today New hunt for flight MH370 gets under way

GMT 02:36 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Arab Today, arab today Modern colorful bedroom renovation

GMT 11:23 2017 Thursday ,21 December

Modern colorful bedroom renovation
Arab Today, arab today France sanctions businesses linked

GMT 01:58 2018 Wednesday ,24 January

France sanctions businesses linked
Arab Today, arab today Turkey detains dozens more

GMT 02:09 2018 Wednesday ,24 January

Turkey detains dozens more
Arab Today, arab today
Arab Today, arab today

GMT 07:22 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 07:23 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 22:38 2018 Tuesday ,23 January

Bahrain Press headlines

GMT 20:34 2018 Saturday ,20 January

Bahrain press headlines

GMT 16:25 2016 Thursday ,22 December

Italian bank Monte Paschi edges closer to state bailout

GMT 06:03 2014 Wednesday ,09 April

Please .. Let Gaza breathe!

GMT 09:12 2017 Friday ,17 November

Gleam Futures represents Grace Beverley

GMT 04:18 2017 Sunday ,26 November

Bella magazine appoints celebrity writer

GMT 06:00 2017 Sunday ,29 October

Childrenswear brand Once appoints Dyelog

GMT 16:33 2014 Thursday ,13 November

Al-Ehtimam Bil Aakhareen

GMT 03:34 2017 Sunday ,05 November

Needle & Thread relocates press office

GMT 14:56 2017 Thursday ,21 December

Ryanair says formally recognises pilots' union

GMT 16:03 2017 Thursday ,21 December

US hits Myanmar general in new global rights sanctions
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday