Arab Today, arab today ford to open silicon valley lab
Last Updated : GMT 15:50:29
Arab Today, arab today
Arab Today, arab today

Ford to open Silicon Valley lab

Arab Today, arab today

Arab Today, arab today Ford to open Silicon Valley lab

California - Arabstoday

Ford Motor Co., aiming to keep ahead of technology trends, will establish a research lab in the heart of California\'s Silicon Valley. The automaker said Friday the lab will open near Stanford University in Palo Alto, Calif., in the first few months of this year. Ford wants the lab to take on a start-up feel and expand beyond the traditional automaker mindset to encourage innovation and improve mobility and safety. \"Silicon Valley represents a deep and dynamic technology neighborhood and is far from Dearborn,\" K. Venkatesh Prasad, a senior technical leader at Ford Research and Innovation, said in a statement. \"With so many opportunities and so much potential, our new lab will allow us to scout new technologies and partners in their own environment.\" Ford said the hub will be staffed with about 15 people, including employees recruited locally and others who will rotate in from Ford\'s headquarters in Dearborn, Mich. Chief Technical Officer Paul Mascarenas said the automaker decided about a year ago that it needed a larger presence in Silicon Valley. \"This is a very natural extension into one of the most innovative communities in the world,\" Mascarenas told the Associated Press. The small research center will explore ways to better integrate phones and other personal devices into light vehicles. The lab will also solicit and test applications from third-party software programmers, Ford said. Ford sees huge potential in using the car as a moving sensor. For example, Ford is currently studying an app that would improve weather reports by transmitting signals when a vehicle\'s rain-sensing wipers are activated. The new lab will work closely with engineers at Ford headquarters as well as at its design studio in Southern California and offices at Microsoft Corp. in Washington state. Ford and Microsoft jointly created the automaker\'s Sync voice-activated entertainment system and My Ford Touch touch-screen dashboard. Ford introduced Sync four years ago, but the feature has suffered from performance glitches and quality setbacks. Ford\'s ranking in several third-party quality surveys has suffered as a result. Mascarenas told the AP it was important that the lab be in Silicon Valley--not Dearborn--so employees can feel free to experiment. General Motors, BMW AG and the Renault-Nissan partnership also operate small research labs in the Silicon Valley area. Prasad told the AP that Ford considered opening a Silicon Valley office in the past but the technology wasn\'t ready. He said the Sync platform now makes it simpler and faster to reprogram a car and update it with new applications. \"The car is finally a platform,\" Prasad told the AP.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ford to open silicon valley lab Arab Today, arab today ford to open silicon valley lab

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ford to open silicon valley lab Arab Today, arab today ford to open silicon valley lab

 



Arab Today, arab today Designer Rania Adel reveals her new collection

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
View News in Arabic - Auto: أخبار السيارات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday