ford races to catch up in china
Last Updated : GMT 02:01:11
Arab Today, arab today
Arab Today, arab today

Ford races to catch up in China

Arab Today, arab today

Arab Today, arab today Ford races to catch up in China

Chongqing - Arabstoday

Ford Motor is on track to double the number of dealerships in China by 2015, its country chief said yesterday, as it launches a half-billion-dollar plant and races to narrow the gap with foreign rivals in the world\'s largest auto market. Ford, which unveiled the new Focus at the opening of a plant in the southwestern municipality of Chongqing, is adding an average of two outlets a week to bring the total to 680 by 2015, said David Schoch, chairman and CEO of Ford\'s China operations. \"Obviously, it\'s not only important for us to grow the production capacity and get the new products in, but we have to improve the retail distribution network,\" Schoch told Reuters. Ford, which steered clear of a bankruptcy filing and US government bailout in 2009, is a relatively late-comer in China, where General Motors and Volkswagen have built a sizeable lead. It sold 320,658 vehicles in China last year, compared with Volkswagen\'s annual tally of 2.26 million and GM\'s 2.55 million. In an effort to narrow the gap, Ford plans to bring 15 new vehicles to China by 2015, starting with the new Focus, which is scheduled to hit showrooms across China in the second quarter. The introduction of new models, said Will Periam, strategy director for Ford\'s Asia Pacific and Africa operations, will enable Ford to compete in about 50 per cent of the overall market segments in China, up sharply from 22 per cent. Lunar new year Schoch said the US automaker also aims to outpace the Chinese market, which he expects will increase between 5 to 10 per cent this year despite a steep downturn in January. He attributed Ford\'s 41.9 per cent sales decline in January to the timing of the long Lunar New Year holiday period as well as the company\'s lower-than-expected inventory in the wake of a strong December when it vastly outpaced the market\'s growth. In December, Ford\'s China sales rose 10 per cent from the year-ago period, compared with a 1.4 per cent industry-wide gain during the same period. \"The combination of those two affected our sales performance last month,\" said Schoch, who has been at the helm of Ford China since November 2011. \"You almost have to look at January and February together.\" The 15-day Spring Festival marking the Lunar New Year is China\'s most important holiday period, and most companies shut down for about a week so workers can return to their hometowns. The holiday disruption was also blamed for a 23.8 per cent drop in China\'s passenger car sales in January, the biggest monthly decline in more than three years. Ford is also studying the option to sell Lincolns in China where the luxury car segment has been enjoying a bull run, fuelled by rapidly rising incomes, company executives said. BMW, Mercedes-Benz and Audi all registered more than 35 per cent gains in car sales in China last year even though the overall market sputtered after years of frantic expansion. Ford makes cars in China in a tie-up with Chongqing Changan Automobile and Mazda. Ford, Changan and Mazda applied to the Chinese government to split up their three-way tie into two 50-50 entities. Approval has been held up because Changan has been unable to get a new car production licence for its planned new venture with Mazda. Best evidence of ‘One Ford\' strategy\'s success With the opening on Friday of the $490 million (Dh1.7 billion) Chongqing facility, Ford\'s annual capacity in China will rise by 150,000-vehicles to a new total of more than 600,000 vehicles. Ford\'s new Focus, using a shared platform around the world, allows the car to be made in Asia, Europe and North America sharing 80 per cent of common parts and 75 per cent of the same supply base. Chief Executive OfficerAlan Mulally has often said Focus is the best evidence yet of the company\'s \"One Ford\" strategy of radical and sweeping simplification of design, engineering and production systems. The car will expand Ford\'s product portfolio, which now includes the previous generation Focus as well as Mondeo, X-Max, Fiesta and Transit models.  

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ford races to catch up in china ford races to catch up in china

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

ford races to catch up in china ford races to catch up in china

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today Air China suspends flights to North Korea

GMT 10:39 2017 Thursday ,23 November

Air China suspends flights to North Korea
Arab Today, arab today Sophian Yussef reveals suitable decoration

GMT 02:56 2017 Thursday ,23 November

Sophian Yussef reveals suitable decoration
Arab Today, arab today Syria opposition meets in Riyadh

GMT 06:23 2017 Thursday ,23 November

Syria opposition meets in Riyadh
Arab Today, arab today Jordanian journalist happy of her career

GMT 17:37 2017 Thursday ,23 November

Jordanian journalist happy of her career
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Human form of 'mad cow' disease

GMT 00:11 2017 Friday ,24 November

Human form of 'mad cow' disease
Arab Today, arab today Srebrenica women cry tears of joy

GMT 08:03 2017 Thursday ,23 November

Srebrenica women cry tears of joy
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today 'Robo-taxis' hold promise, and perils

GMT 08:07 2017 Thursday ,23 November

'Robo-taxis' hold promise, and perils
Arab Today, arab today Honda recalls 800,000 minivans

GMT 11:43 2017 Wednesday ,22 November

Honda recalls 800,000 minivans
Arab Today, arab today Abeer Sabry reveals reason of “The Flood” success

GMT 08:03 2017 Tuesday ,21 November

Abeer Sabry reveals reason of “The Flood” success
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 07:56 2017 Monday ,20 November

Singer Jahda Wahba has unlimited ambitions

GMT 02:14 2017 Saturday ,18 November

May under Brexit pressure at EU reform summit

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts

GMT 10:43 2017 Wednesday ,22 November

Cigar-shaped asteroid came

GMT 09:45 2017 Tuesday ,21 November

Visit Jamaica for more than just sun

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday