Arab Today, arab today ferrari joins green revolution
Last Updated : GMT 11:03:43
Arab Today, arab today
Arab Today, arab today

Ferrari joins green revolution

Arab Today, arab today

Arab Today, arab today Ferrari joins green revolution

Maranello - AFP

Italy\'s red racing giant Ferrari wants to go green, cutting emissions without sacrificing horsepower and working on a new hybrid model set to thrill pro-environment speed junkies. \"We\'re working on reducing energy consumption without forgetting that the symbol of Ferrari is performance,\" Matteo Lanzavecchia, head of development, told AFP at the luxury car-maker\'s historic factory in Maranello, a small town in the Emilia Romagna region. \"We\'ve also managed to up horsepower to 100 while still reducing CO2 emissions by 30 percent,\" he said. The sleek \"California 30\", one of the brand\'s most sought-after models with a price tag of 180,000 euros ($239,000), has been vamped up with the new technology -- extra horsepower but weighing 30 kilogrammes (66 pounds) less than the previous version. \"We\'re going all out, not just using the lightest materials but making adjustments across the board. We have improved the brake system to reduce friction and the fan to reduce energy consumption,\" Lanzavecchia said. And the green drive does not stop there: among the towering steel machines on the Maranello factory floor trees have been planted to control the air\'s humidity levels. The most recent buildings have also been built with vast glass bays to allow more light in and slash electricity consumption. The hybrid car -- set to hit salesrooms in the next few months -- aims to lure customers not only with its green credentials but also the promise of an off-piste taste of a Formula One experience. It will have the Kinetic energy recovery system (KERS) used in the famous racer -- which recovers energy during braking and stores it for future use -- \"to reduce consumption but also capture the thrill of driving a Ferrari\", Lanzavecchia said. The luxury brand has managed to avoid fallout from the economic crisis which hit the standard automobile industry. Last year, 7,200 Ferraris were sold around the world, up 10 percent from 2010, and the company\'s turnover this year has shot up over the two billion euro level for the first time in its history. As well as focussing on emerging markets, the brand has been tempting clients with \"personal stylist\" services and gadgets to gussy up the inside of gleaming new Ferraris. \"There are opportunities all over the world. Of course, we are more prudent about some markets such as Europe, but there are others where the economy is growing -- China, Indonesia, Malaysia or the United States,\" commercial director Enrico Galliera said. For a small fee -- up to half the cost of the vehicle -- customers can personalise the car\'s interior with cashmere, peccary or teak and choose their favourite model of seats, seat-belt, HI-FI system and touch-screen. \"We have personal designers who help the client choose and give him advice,\" Nicola Boari, head of the personal shopper system, said in the factory\'s workshop. Nearby, women in red overalls cut out metres of fabric for the cars\' interiors, tailoring them specially for each new owner. Anything goes -- as long as it stays within the limits of good taste and conforms to Ferrari\'s glossy and seductive \"Italian style\". \"We would never let a Ferrari leave our factory with crocodile-leather seats or our trademark horse symbol done in diamonds,\" one of the stylists said. The extras may cost, but that does not seem to put eager customers off -- around 98 percent of them choose to jazz up their brand new racers.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ferrari joins green revolution Arab Today, arab today ferrari joins green revolution

 



Arab Today, arab today
Arab Today, arab today Mohamed Bahari prepares new collection for spring 2017

GMT 06:15 2017 Monday ,27 February

Mohamed Bahari prepares new collection for spring 2017
Arab Today, arab today As Olympics loom, China plunges into snow biz

GMT 10:08 2017 Tuesday ,28 February

As Olympics loom, China plunges into snow biz
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today UN envoy sets out framework

GMT 07:25 2017 Monday ,27 February

UN envoy sets out framework
Arab Today, arab today Kalam Nawaem made a difference in social issues

GMT 06:43 2017 Tuesday ,28 February

Kalam Nawaem made a difference in social issues

GMT 22:05 2017 Wednesday ,22 February

RTA completes Phase I of smart parking project

GMT 01:06 2017 Monday ,20 February

Dubai set to be leader in driverless mobility by 2030

GMT 00:36 2017 Monday ,20 February

Abu Dhabi merges key parking sectors

GMT 11:19 2017 Sunday ,19 February

Syrian Khallouf Trading Company launches two new cars

GMT 10:37 2017 Thursday ,16 February

Motorsport fans encouraged to buy GP tickets

GMT 13:21 2017 Wednesday ,15 February

200 Teslas to join Dubai Taxi fleet

GMT 21:20 2017 Tuesday ,14 February

Tesla brings electric cars to supercar-loving UAE
View News in Arabic - Auto: أخبار السيارات
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Parliament considers solutions to overpopulation

GMT 20:27 2017 Monday ,27 February

Parliament considers solutions to overpopulation
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Aspires present the story of Egypt’s first president

GMT 06:18 2017 Sunday ,26 February

Aspires present the story of Egypt’s first president
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 06:42 2017 Saturday ,25 February

Reasons for the delay 'On the Stairs of Servants'

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 10:51 2017 Saturday ,25 February

Pigs with edited genes show resistance

GMT 18:28 2017 Saturday ,25 February

Tourist guide explains types of tourism

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 06:28 2017 Tuesday ,28 February

Dumbphones survive rise of the smartphone

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday