Arab Today, arab today cadillac unfurls most powerful car in its history
Last Updated : GMT 13:45:24
Arab Today, arab today
Arab Today, arab today

Cadillac unfurls most powerful car in its history

Arab Today, arab today

Arab Today, arab today Cadillac unfurls most powerful car in its history

The Cadillac CTS-V
Detroit - AFP

Cadillac came out all guns blazing at the Detroit auto show Tuesday, unleashing the most powerful car in its storied 112-year history in an aggressive bid to return to preeminence.
Once synonymous with American power and prestige, Cadillac has seen its share in the luxury market gradually eaten up by its rivals, particularly German competitors in the form of BMW and Mercedes.
But it made a powerful statement in officially presenting its CTS-V, a sporty beast of a sedan packing what it called "awesome" 640 horsepower and capable of top speeds of 200 miles (320 kilometers) per hour.
Admitting that Cadillac, owned by General Motors, had fallen behind -- it has faced "some adversity... for sure," said its chief Johan de Nysschen -- the iconic brand is determined to fight its way back to the fore.
Cadillac was launching "a product offensive" that would take on its rivals across several segments of the market and require more than $12 billion investment, declared de Nysschen.
"This is not just rhetoric," he told hundreds of journalists at the North American International Auto Show, one of the world's most prestigious.
"It's a comprehensive plan that starts with great products... we are here to disrupt and shatter the status quo."
He added: "This 112-year-old brand is reinventing itself."
Cadillac has plenty of catching up to do if it wants to reclaim its glory days.
Sales were down 6.3 percent last year in North America, in a luxury market that is highly competitive and notoriously cut-throat.
But de Nysschen was understandably eager to accentuate the positive, saying Cadillac was "on fire" in China, rocketing 47 percent to 74,000 units last year.
"We will take on the established market leaders in segments where they are strongest," he added.

 

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today cadillac unfurls most powerful car in its history Arab Today, arab today cadillac unfurls most powerful car in its history

 



Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today cadillac unfurls most powerful car in its history Arab Today, arab today cadillac unfurls most powerful car in its history

 



Arab Today, arab today Designer prepared new set of ornaments

GMT 02:45 2017 Wednesday ,28 June

Designer prepared new set of ornaments
Arab Today, arab today France defies terrorism through tourism

GMT 15:18 2017 Saturday ,20 May

France defies terrorism through tourism
Arab Today, arab today Mai Al-Jeddawi presents décor ideas for Ramadan
Arab Today, arab today
Arab Today, arab today

GMT 08:23 2017 Saturday ,24 June

Actress Feryal Yussef received new drama offers

GMT 09:49 2017 Tuesday ,02 May

Girl barred from Malaysia chess competition

GMT 08:48 2017 Saturday ,06 May

Climate science: Bad news gets worse

GMT 16:25 2017 Sunday ,04 June

“Suhoor” is basic meal for fasting

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 11:09 2017 Sunday ,25 June

HUAWEI P10 the ‘guru’ of portrait shots

GMT 17:59 2017 Monday ,12 June

Designer Rania Adel reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday