“automotive brand award 2012” for the porsche pavilion
Last Updated : GMT 06:41:18
Arab Today, arab today
Arab Today, arab today

“Automotive Brand Award 2012” for the Porsche Pavilion

Arab Today, arab today

Arab Today, arab today “Automotive Brand Award 2012” for the Porsche Pavilion

Berlin - Arabstoday

German Design Council’s architecture accolade for new edifice at Autostadt in Wolfsburg Stuttgart. The Porsche Pavilion in Autostadt in Wolfsburg Dr. Ing. h.c. F. Porsche AG will receive the Automotive Brand Award 2012 design prize in the “Best of Best – Architecture” category. The German Design Council announced the news last week, thereby honouring the imposing Porsche exhibition building, whose innovative design has made it an attention-getter in the Wolfsburg park and lakeland setting. The Porsche Pavilion was created in close collaboration with the architectural practices Henn Architekten (architecture), HG Merz Architekten and jangled nerves (presentation) and WES & Partner Architekten (landscaping). The pavilion was inaugurated on 12 June of this year. It sports a curved and gleaming matt roof design, inspired by the silhouette of a Porsche. Emulating Porsche’s long tradition of lightweight design, the monocoque construction (French: “single shell”) employed the “active-surface structure” principle: the stainless steel roof structure is a self-supporting shell shaping the space within, the statics of the pavilion being relegated to the background. Inside, curves and the absence of sharp edges focus the visitors’ attention on the exhibition: centre stage of the pavilion is occupied by 25 vehicle models that take visitors on a journey through the development of the sports car brand. Thematic films, aural histories and media installations provide additional insights into Porsche’s brand values and philosophy. Making corporate messages emotionally comprehensible and consistently orchestrating them across the full media and product spectrum – those are the critical success criteria in the “Automotive Brand Contest 2012”. An international jury of experts has spent the last few weeks choosing the winners of the design competition from among more than 350 automotive industry submissions, emphasising that brand communication is a critical factor in a company’s success. The German Design Council is one of the leading centres of excellence for design and is hosting the international competition for automotive brands, suppliers, design and brand agencies for the second time. Contenders compete in categories such as exterior, interior, concepts, brand design, campaigns, events and architecture as well as in the special categories of innovation, team, brand and agency of the year. The prize-giving will take place on 27 September at the Paris Motor Show “Mondial de l’Automobile” From:porsche.com

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

“automotive brand award 2012” for the porsche pavilion “automotive brand award 2012” for the porsche pavilion

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

“automotive brand award 2012” for the porsche pavilion “automotive brand award 2012” for the porsche pavilion

 



Arab Today, arab today
Arab Today, arab today Skincare PR Performance Full Year 2017

GMT 10:35 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Arab Today, arab today New hunt for flight MH370 gets under way

GMT 02:36 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Arab Today, arab today Modern colorful bedroom renovation

GMT 11:23 2017 Thursday ,21 December

Modern colorful bedroom renovation
Arab Today, arab today France sanctions businesses linked

GMT 01:58 2018 Wednesday ,24 January

France sanctions businesses linked
Arab Today, arab today Turkey detains dozens more

GMT 02:09 2018 Wednesday ,24 January

Turkey detains dozens more
Arab Today, arab today
Arab Today, arab today

GMT 07:22 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 07:23 2017 Thursday ,23 November

Zimbabwe's next leader heads home after Mugabe exit

GMT 20:34 2018 Saturday ,20 January

Bahrain press headlines

GMT 22:38 2018 Tuesday ,23 January

Bahrain Press headlines

GMT 16:25 2016 Thursday ,22 December

Italian bank Monte Paschi edges closer to state bailout

GMT 06:03 2014 Wednesday ,09 April

Please .. Let Gaza breathe!

GMT 09:12 2017 Friday ,17 November

Gleam Futures represents Grace Beverley

GMT 04:18 2017 Sunday ,26 November

Bella magazine appoints celebrity writer

GMT 06:00 2017 Sunday ,29 October

Childrenswear brand Once appoints Dyelog

GMT 16:33 2014 Thursday ,13 November

Al-Ehtimam Bil Aakhareen

GMT 03:34 2017 Sunday ,05 November

Needle & Thread relocates press office

GMT 14:56 2017 Thursday ,21 December

Ryanair says formally recognises pilots' union

GMT 01:41 2017 Saturday ,12 August

Moroccan video sparks debate on sexual harassment
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday