audi increases market share in region despite bumpy road
Last Updated : GMT 13:01:02
Arab Today, arab today
Arab Today, arab today

Audi increases market share in region despite bumpy road

Arab Today, arab today

Arab Today, arab today Audi increases market share in region despite bumpy road

Dubai - Arabstoday

As if gaining more than 20 per cent growth so far this year was not enough, German carmaker Audi has also acquired greater market share in the Middle East, Jeff Mannering will have you know. While he does not actually name them, Audi\'s gains have been at the expense of its immediate competition, BMW and Mercedes-Benz. \"The premium automotive market in the region is growing, but certainly not in double digits,\" said Mannering, managing director of Audi Middle East. \"It certainly has not been an exploding market. \"Up to August, in the ‘core premium\' where Audi competes with the other German marques, volumes were up 7 per cent, but in the \"standard premium\" which includes models from some of the Japanese manufacturers, the numbers were up only 0.5 per cent. \"Out of that we are growing at 24 per cent and anyone can clearly see the brand is driving this end of the market. And that means conquering market share from the other brands.\" Besides continuing its strong run in the UAE, the marque is gaining some welcome traction among Saudi car buyers. \"We have closed the gap with the competition and will probably finish with the highest sales ever in a year,\" Mannering added. \"The Q5 and the Q7 continue to be sold out almost every month and it\'s been like that for a couple of years.\" In the year to September, the brand sold more than 5,000 units with the UAE accounting for 2,245 units and Saudi Arabia 1,043 units. Going by market projections, the premium category provided some relief in what has been a topsy-turvy year for the wider car market. If the outbreak of the Arab Spring acted as a speed-breaker in the first three months, tighter financing requirements in the UAE from May led to a significant stall in sales. There was no way Audi could have manoeuvred itself completely out of the regional situation. \"The Arab Spring did not have a direct effect, but what it did was create a cautious market,\" said Mannering. New model \"I would not be able to put a percentage on it, but even in the markets where we were affected, particularly Bahrain and Oman, the business did not stop completely. There were times when the dealerships had restricted working hours due to the situation, but never for a full day. \"On our part we still managed to deliver cars.\" Another market — Iraq — was added to the regional coverage late last year. \"With our franchise in Arbil it was not about selling hundreds of cars, but there\'s definitely a market there for premium cars,\" the head of Audi Middle East said. At the upcoming Dubai Motor Show, a new model will come off the ramps, which Mannering believes will create a more rounded model line-up in the region. Already, \"The market in the GCC is SUV and sedan driven and our best-performing are the Q7 and Q5,\" he said. \"Our big sedans — the A6, which was released in June, and the new A8 — are performing well.\" \"In the next ten years Audi will spend $2.5 billion (Dh9.17 billion) in new products and I still think there is room for more models. For instance, one category where we don\'t have a model in the GCC is the sports SUV.\" But how well is the A1, which is the entry into the Audi range, performing? \"Well, we could always sell more of these cars and I would definitely love to sell 100,000 of them,\" Mannering said. \"It\' a little different in Europe because of the environmental impact and the way the governments are pushing small engine regulations. But the A1 is a big image builder for us as an introduction to the brand for the young and the hip-hop crowd.\" Futuristic look Sure, the new generation of automobile showrooms in the Middle East has gone for the futuristic look. But even by those exalted standards, Audi\'s new showroom in the making in Dubai raises the bar… literally. Set to open within the next 12 to 18 months, the showroom on Shaikh Zayed Road will spread across four levels and showcase as many as 70 models at a time. \"It will be the world\'s largest car showroom based on the Audi Terminal Architecture,\" said Jeff Mannering, who heads the carmaker\'s regional operations. \"We want our cars and people working in a premium environment.\" The first of the Audi Terminals in the region opened in Saudi Arabia\'s Al Khobar in April. And will a time come when Audi can move ahead of its German competition? \"Our corporate strategy clearly says the brand needs to be the No. 1 premium auto brand by 2020. \"You can look at it anyway you want, but we need to be selling as much as the competition. It just doesn\'t mean we will be selling more cars - the important thing is to keep the customer with the brand.\"  

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

audi increases market share in region despite bumpy road audi increases market share in region despite bumpy road

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

audi increases market share in region despite bumpy road audi increases market share in region despite bumpy road

 



Arab Today, arab today
Arab Today, arab today Jordanian woman reveals her project

GMT 00:46 2017 Saturday ,11 November

Jordanian woman reveals her project
Arab Today, arab today PNG police start removing refugees

GMT 03:00 2017 Friday ,24 November

PNG police start removing refugees
Arab Today, arab today Sophian Yussef reveals suitable decoration

GMT 02:56 2017 Thursday ,23 November

Sophian Yussef reveals suitable decoration
Arab Today, arab today Syria congress to go ahead

GMT 02:24 2017 Friday ,24 November

Syria congress to go ahead
Arab Today, arab today IS media offline for a day

GMT 02:10 2017 Friday ,24 November

IS media offline for a day
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Human form of 'mad cow' disease

GMT 00:11 2017 Friday ,24 November

Human form of 'mad cow' disease
Arab Today, arab today British woman jailed in Iran to appear

GMT 03:19 2017 Friday ,24 November

British woman jailed in Iran to appear
Arab Today, arab today Delhi half-marathon to go ahead

GMT 03:51 2017 Saturday ,18 November

Delhi half-marathon to go ahead
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mitsubishi Materials units falsified product

GMT 03:24 2017 Friday ,24 November

Mitsubishi Materials units falsified product
Arab Today, arab today 'Robo-taxis' hold promise, and perils

GMT 08:07 2017 Thursday ,23 November

'Robo-taxis' hold promise, and perils
Arab Today, arab today Solaf happy for participating in “Hotline”

GMT 07:56 2017 Wednesday ,22 November

Solaf happy for participating in “Hotline”
Arab Today, arab today paObama climate envoy slams Trump's rejection

GMT 16:04 2017 Friday ,17 November

paObama climate envoy slams Trump's rejection

GMT 08:03 2017 Tuesday ,21 November

Abeer Sabry reveals reason of “The Flood” success

GMT 08:03 2017 Thursday ,23 November

Srebrenica women cry tears of joy

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation

GMT 11:38 2017 Wednesday ,15 November

Unloved vultures fight for their survival

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts

GMT 09:12 2017 Thursday ,23 November

4 in 10 cancers due to modifiable risk

GMT 10:47 2017 Wednesday ,22 November

The Big Apple bike boom

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday