Topshop announces Gigi Hadid as new face of brand

Topshop has announced Gigi Hadid as the new face of the its AW15 campaign. In her first campaign, Gigi models the autumn/winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by Topshop Creative Director, Kate Phelan. The campaign will feature in stores, advertising, online and social media, globally.

Sir Philip Green, Arcadia Group Chairman, comments: “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal "